Does Search Optimization Still Work and Is SEO Worth It?

Last week an interesting study by Econsultancy in partnership with Adestra came across my desk thanks to MarketingCharts.com. The headline read “Global Marketers Still Rate SEO … as Tops for ROI”

The study found that 3/4 global marketers rated SEO as being either “excellent” or “good” when it comes to Return On Investment. This makes SEO the top rated digital channel in terms of ROI for the second year in a row (see 2012 Results).

The following results were collected from over 1,300 participants who took part in an online survey this January and February 2013:

These survey results are just another way to help answer the question “Is SEO…” that Google’s autosuggest brings up …

No. 

Search Engine Optimization is very much alive, worth it and still relevant.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.

View all posts