What is the importance of keyword tags these days?

Keyword meta tags are included in the HTML code (source code) of each page:

The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular keyword phrases within the keyword tag even if the corresponding page did not support these words. Today the major Search Engines are much smarter and able to read the content on their own in order to determine the main keyword phrases relevant to the text.

For this reason most people believe that the user submitted Meta Keyword Tags have very little value as they have little influence on major Search Engines rankings.

However, some smaller search engines still take the meta keyword tag into account when determining their rankings so it can be beneficial to still include the Keyword Tags.

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Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.

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