By Neeraj Varma
Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch with people you have given a quote to… what’s the best way to get people to remember you? How do companies keep their name in peoples’ minds after they have left?
If you want to keep customers active and buying from you again and again or referring their friends to you repeatedly, the best approach is to have a good email follow-up (automated) sequence. You can set up a weekly (minimum) sequence for a year and keep repeating it in many cases. In addition to the weekly contact, you can send additional emails for specials and promotions and fun stuff.
It would be good to support email follow-ups with Facebook ads to your email list. Don’t be boring. Put some effort into it and be creative with each medium.
In every contact with your “warm” list, be friendly, be entertaining, be informative, do contests and giveaways… and also talk about your business from time to time.
Additionally, try to get them to follow you on Twitter and Instagram. Tumblr is also developing into an influential platform. Pinterest is especially good to keep in touch with women clients. LinkedIn is also good or it might be the best one, depending on your target market.
The idea is to show up where your customers are and be likable. Every business owner / business has a different personality so there is a lot of flexibility in what you end up doing exactly.
You can hire someone to do this type of networking / socializing. Costs will vary depending on what level of service you want. If you just want someone to socialize, you can hire someone for a few hundred dollars a month. If you want someone to socialize and generate leads, it will cost you roughly double of the socializer.
When you want to generate leads for repeat sales or sales from prospects who have visited you, spend more time making friends and being friendly than selling. There’s a way to bring up business when you are socializing so people love to do business with you. No one likes a person who is always just talking about their own business.
Handing out freebies like t-shirts and coffee mugs can be part of the matrix, but by itself it won’t be enough to generate business. Better to keep that money in your pocket. If you want to generate business, start with email, grow into social media and use the giveaways as one part of an overall, planned campaign.