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how to own the search marketing podiumHave you been inspired by the dedication our Olympians competing in Sochia, Russia?These athletes have dedicated countless hours of hard work into their sport and it pays off! What they can do on the mountains and ice is beyond belief.

This leaves us asking the question – what does it take to win gold and get rankings on Google, Yahoo and other Search Engines? In today’s post we’re going to draw some parallels between competing at the Olympics and getting top rankings in the Search Engines.

You Don’t Become an Olympian Overnight

One of the questions we get asked a lot are “How long will it take to rank #1 on Google?”

When you put this in the context of sports you would sound silly asking your child’s coach, “How long before they are competing in the Olympics?” You simply do not become an Olympian overnight and there is no fast and easy way to get top rankings Google or other Search Engines. Both take time and there is no perfect formula to calculate how long it will take.

Build Your SEO Coaching Staff

The Olympians on our televisions at night have some of the very best coaches in their discipline. Some of the athletes even move across the country or to another country to train with their coach. Although it may come at a cost this coaching advice pays off.

To get rankings for your website your business must embrace the same strategy to excel. Do you have your SEO coaching team in place? How much experience does your SEO have?Has your SEO helped other websites achieve lasting ranking success? Do you get along with and enjoy working with your SEO?

Embrace the Lifestyle in Order to Excel

What makes one team win consistently? There are many talented people in the world but only a choice few win consistently. Consider Canada’s hockey teams. They are always top ranked, consistently intimidate the world with their skill and their Canadian trainers, coaches and athletes are sought after around the world.

This happens because Canada embraces the sport. From the time a child can hold a stick there are clinics, hockey leagues, afterschool games out back, tournaments, training, watching hockey on TV and so on. Hockey is part of Canada’s psyche. You could say that Canadians live and breathe hockey. And Canada consistently excels at it.

A winning approach to SEO is much like this. It should be ingrained in your website development, content marketing strategy, social marketing and so on. Along the way you should always ask yourself “How can we improve our SEO” and “What other opportunities are there for SEO?”

Being an Olympian Comes at a Cost

Finally we can draw a parallel between the cost it takes to become an Olympian and to become a topped ranked website within your industry. It takes focus, desire, skill and expertise. It also takes the investment of both time and money. It takes scoping out the competition and knowing what you need to do to be better. It also takes being proactive even when you are at the top.

Countries that improved their rankings in today’s Olympics spared no expense on building the coaching staff for their athletes and those companies that are excelling  with their online marketing have spared no expense in securing the best SEO consultants.

Do you have the commitment it takes to strike gold in the Search Engines? If you are ready to assemble a winning SEO team for your website contact one of our Search Engine consultants today by calling toll free 1-888-262-6687 or emailing us at

Chris Genge

Chris Genge is the Founder and CEO of 1st on the List. Since 1997 he has helped hundreds of companies across North America with his technical expertise and practical upfront approach to Search Optimization and Digital Marketing. As a pioneer in his field, Chris has the ability to help clients set goals and achieve results all while fostering growth and teamwork amongst his incredible team of SEO experts and Web Designers.