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A dynamic website requires certain pieces of information before returning a page; this may include session id’s, cookie data or query strings. You can tell if you have dynamic pages as the URL has special characters within it.
Examples of dynamic pages:
http://www.yourdomain.com/?s=organic+cat+food (Search Query)
http://www.yourdomain.com/cat-food/session-id-980342 (Session ID)
Unfortunately, search engines do not like to read these dynamic pieces of information in the URLs. Often when they come across session IDs or cookies they will exit the website. If left as is, dynamically generated pages can actually harm your search rankings.
In many cases you may wish to still use dynamic pages, as they work great for constant updates. You can easily update product offerings, images, prices and other attributes without having to update individual pages on the site. Instead you can simply edit the database and the changes are propagated throughout your site.
So how can you deal with your dynamic pages so they do not affect your rankings?
The best thing to do is use hard coded text links or another form of Rewrite Software. These help search engines navigate and spider your dynamic content, enabling the pages to be indexed and included in rankings.
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