At its core, Search Engine Optimization functions to make a website more accessible for Search Engines to read and to make a website’s content more relevant for the words used by online searchers.
What is your strategy to make your website more accessible, relevant and visible?
Remember that a Search Engine is not human. It sometimes needs help understanding what a website is all about and when to send online searchers to the website. It must interpret search queries and know how to direct online searchers to the websites that will be the most useful.
In this article we will discuss three basic areas of Search Engine Optimization that must be addressed in order to make your web pages more accessible and more relevant that all competing pages. By doing this you are well on your way to having a winning SEO strategy.
1. Making a Website’s Architecture Search Engine Friendly
The first strategy or approach to website optimization is to ensure that the Search Engines are able to find and read your website. If the Search Engines do not even know that your website exists, it will be impossible to rank for any keywords.
If you lack the expertise, skills or time to analyze your website design, server setup, hosting and back-end coding to make sure that there are no technical elements keeping Search Engines from reading your website then consider hiring a Professional search engine optimization service provider. The long term benefit is worth the initial investment of making your website search engine friendly.
Keep in mind that the more your website gives the Search Engines what they need, the easier it will be for them to find you. It will also help them accurately evaluate your website and ‘index’ or record your site in their databases.
2. Writing Unique Content with Relevant Keywords
Another key focus of SEO is strategically choosing and placing keyword phrases within a website’s content.
Keyword research should be conducted to gain an understanding of what types of words and phrases customers are using to search for you and your competitors. Competitive keywords are words or phrases that are searched in high volumes and could potentially provide high levels of traffic to top ranking sites.
Once chosen, keywords can be naturally placed into a website’s existing content and more often than not new content should be created to support the chosen keywords or keyword themes.
Search Engines then assess the value and uniqueness of a website’s content. Only original content is granted credit by Search Engines so it is important to understand that copying product descriptions from manufacturers, integrating article feeds or even having multiple pages with the same content may not beneficial.
INSIDER TIP: The Search Engines are more commonly analyzing “User Happiness” triggered by your website’s pages. Are your individual website pages giving your visitors what they are looking for? Do they provide useful information? Are they unique? Would your visitors tell their friends, family and colleagues about your website? If you answer yes to most of these questions then you are causing User Happiness and the Search Engines should naturally give you credit for this.
3. Building Credibility by Earning Natural Links
The third major component in SEO services is to build credibility among Search Engines. Major Search Engines, such as Google or Bing, are successful because they provide their users with relevant and useful results. Searchers would stop visiting a Search Engine if each time it failed to give useful results.
This is why Search Engines focus on ranking credible sites that can give searchers what they need. The more credible the website is the more likely it is that a Search Engine will present it to a searcher.
A key indicator of credibility of a website is both the quantity and quality of inbound links. Inbound links are connections on other websites that transfer online users to your website. Search Engines interpret these links as votes of popularity for your website because another website chooses to endorse your site and direct its users to your website.
Remember that inbound links from low quality websites provide little to no sway in their votes while authoritative or popular sites can provide a huge swing vote that gives your site large boosts in rankings.
INSIDER TIP: Change your mindset from “Building Links” to “Earning Links”. Create valuable content that others will want to link to because they believe their visitors will benefit from visiting your webpage as well. Develop non-traditional strategies to one day earn links from suppliers, distributors, clients and so on.
As you have read, a winning SEO strategy begins with having the goal of making your website visible and accessible to the Search Engines. It then makes sure that pages are optimized with unique and valuable content containing the keywords or phrases customers use when searching. Finally, it helps the website to gain popularity through inbound links and become more credible within Search Engines so that by displaying you in their results, their searchers will get what they are looking for.
If you want to learn more about Search Engine Optimization and how this strategy can be customized for you website to meet your business’s goals please contact us at 888-262-6687 or complete our Contact Form so we can get in touch with you.