Last Updated on

One major trend we have noticed in the SEO industry in recent years is “packaged” or “boxed” SEO services.

You have probably come across countless SEO companies offering three or four SEO much like a cell phone company offers. These companies assume that you will find what you need within one of their packages or more likely, force you to settle for the package that best suits your needs.

We believe that these companies have been somewhat successful in attracting new customers because there is a general misunderstanding as to what exactly SEO is, as if it’s a mysterious black box.

By making it a tangible product – packaging it into a ‘Local Business SEO Package’ with a set list of features – customers are more open to making the purchase.

However we would like to challenge you to think of SEO for what it is – a service. Like any other service you should expect to see a very broad range of service offerings.

For example, you would never expect to receive the same level of service at the drive-thru window of a fast food restaurant as you would from a five star restaurant. At a drive-thru window you would pick either a hamburger or cheeseburger from the menu whereas at a five star restaurant a waiter would describe each of the evening specials and offer additional items that may compliment your meal.

Challenge to Go Above and Beyond

Our culture has instilled the desire to “think outside the box,” to be creative, and to go above and beyond what everyone else is doing. There is no doubt that you try to do this in your business every day.

Often the low-cost SEO packages you see online apply the same approach to each client. They work their way through a checklist of tasks and performance metrics that may or may not necessarily apply to your unique site.

Our ability to go above and beyond other SEO companies involves taking a step back and evaluating the website, your business, your industry and your target market and then creating a unique approach to help achieve the client’s specific online goals. The majority of the time this translates into your marketing campaign going above and beyond all of your competitors.

We offer custom SEO solutions because we believe that:

  • Every website is different
  • Every target market is different
  • Every business is different
  • Every industry is different

The Added Benefits of a Customized SEO Strategy

What will a custom SEO solution get you that a ‘boxed’ solution will not?

  • Support from experienced SEO staff
  • Interaction – our SEO Consultants are available to explain their work and explore various strategies
  • Get you the RIGHT kind of traffic – for your top performing products, categories and target markets
  • Optimization – gradually improving performance, traffic and conversions as we learn from what works and what doesn’t work
  • Ability to respond to data and make necessary changes – with a fast response time
  • Long-term solutions – shifting the focus from immediate rankings to  substantial growth month after month

Custom SEO on a Budget

Often customers seeking SEO shy away from a custom SEO solution because they have a small budget. However our creative out-of-the-box consultants are able to generate unique ways to maximize your budget and get the most bang for your buck.

If you are interested in a custom SEO solution that adheres to ‘thinking outside the box’, contact us for a no obligation initial consultation by calling Toll Free 1-888-262-6687

Carissa Krause

Carissa Krause is currently a marketing and project specialist at 1st on the List. Over the years she has worked with clients on a wide range of projects that include areas like local SEO, backlink profile review, content development, social media, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action.