Where a customer enters your website is as important as what they are looking for. The strategy is to get them where they want to be as efficiently as possible. If done correctly, customers will actually look forward to visiting and exploring your website. It will also aid in making your website visitor and search engine friendly.
Too Much Clicking Turns Customers Away
Visitor stats reveal that in some cases up to 90% of visitors will EXIT a website even before entering it! That's not a misprint. The longer it takes for them to enter your site the more likely they are to NOT ENTER it. And if they are unable to quickly determine you have what they want, they will leave and continue their search elsewhere. The stats say it takes