How Long Does SEO Take to See Results?

The popular SEO authority Search Engine Land recently shared an article by Stephan Spencer titled, “Understanding & Explaining A Realistic SEO Timeline”.

While there has never been a simple answer to the age old question How long does SEO take to kick in,  Spencer explains several factors that can impact your SEO timeline and how long it will take before you start seeing results.

Here is the TLDR (Too Long Didn’t Read) Version:

  • There are many variables going on with your SEO such as design, code, previous SEO efforts and so on.
  • SEO is a team effort and depends on the cooperation of many team members as SEO is essentially managing the entire movement for the direction of the site.
  • The technical side of SEO is like troubleshooting and it isn’t always evident why rankings are fluctuating.
  • When rankings or conversion rates do not improve immediately after implementing  site changes you may not be able to just “SEO it faster” because uncontrollable factors such as manual penalties, competition, and how often Search Engines refresh their index come into play.
  • SEO can be compared to Fitness in that it is about correcting problems in the present and about taking preventative measures and continual improvement for the future.
  • Like fitness, you don’t just stop SEO once you’ve achieved your goal. SEO needs to be maintained for optimal results.
  • It is important to take the time to assess the situation and plan both short and long term strategies.

This is why at 1st on the List we carefully take the time to assess your current website’s health, competitors’ efforts and your industry to develop short and long term strategies in order to reach your goals.

Each of our custom SEO Campaigns start with a comprehensive Site Audit so we fully understand what is going on in the background of your site. This enables us to set realistic timelines with your team for making corrections for continual improvement.

For more information about our Search Engine Optimization services please call us Toll Free at 1-888-262-6687 or complete our quick Quote Request form.

Why is my website slow?

Website speed matters. In fact it is one of our main priorities when helping our clients optimize their websites. Site speed affects how well your website ranks, how much traffic you get from the Search Engines and how your visitors engage on the website. Ultimately, a slow website speed can cost you a lot of money.

Remember that before a page can load there are a number of steps that must be completed:

  1. Person types the URL into their web browser (Chrome, Safari, etc).
  2. Web browser performers an SSL handshake.
  3. Web browser connects to the server.
  4. Web browser sends data to the server.
  5. Web browser waits to receive data from the server.
  6. Web browser receives data from the server.
  7. Web browser loads data on your computer screen.

A slow down can occur at any step. Often the problem arises from not one but several issues. Here are a few main areas that commonly cause slow website load times:

[checklist]

  • Your site server and host is slow to respond.
  • Image and video files are too large.
  • Complex coding issues can be a nightmare for website slowdowns
  • Archived content could be hiding several problems
  • A combination of these and other problems could be the cause.

[/checklist]

The slow load problems could be buried beneath several issues that have built up through time and page revisions.

If you are running into site speed problems contact us! Our site speed experts can help you pinpoint the reasons for site speed problems and provide recommendations on how to fix each problem.

Watch our Site Speed Slideshow to learn more or call us at 1-888-262-6687.

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In Answer to Your Questions

Recently a business owner emailed us with some good questions about us as he was obviously searching for a new SEO company to hire. We felt we should share these with everyone as these are the types of questions (and more importantly answers) that will help you find an ethical and experienced SEO provider. You can find more information like this on our complete FAQ page as well as our brand new eBook “14 Questions You Must Ask Before Hiring an SEO”.

If you still have questions we’d be glad to help! Send us a quick email to contact@1stonthelist.ca.

How will you determine which keywords will be the target of your optimization efforts?

This is a great question. You can check your main keyword now with our Instant Site Evaluator tool. It gives you a quick overview of the URL you provide (usually your home or index page), with an analysis of your keyword ranking, your content, your popularity and technical health. For a full site review, we perform Keyword Research which investigates what your website(s) already has credit for with the Search Engines, what your potential customers are actually searching, search volumes and competitiveness of different search terms, all while considering your target areas and what is achievable within your budget

Will the optimization program include an analysis of site’s design, navigation, coding, content, and incoming links?

All of these items are addressed in our detailed Site Audit. The Audit is the very first thing we do on any SEO project. We believe our thorough analysis (most client’s audit reports are 60+ pages and include a prioritized list of recommendations) allow us to achieve the best results possible for our clients. Many times we can find issues that have gone unidentified by previous SEO companies.

Do you have a link strategy for your site and the ability to promote the site through content on appropriate third-party sites (i.e. article directories, blogs, video, images)?

Backlinks have changed dramatically in the last few years with Google’s strong stance against artificial links. This includes any links you personally pay for or hire an SEO company to build for you. Our approach to help our clients develop unique, useful content that others will naturally link to.

Are your techniques White Hat or Black Hat?

We follow 100% White Hat SEO that you can read more about on our SEO Ethics page. As a side note I don’t think that any shady SEO would actually admit to you that they use “black hat” or questionable techniques.

Can you please provide with some references or samples of successful results in the major search engines?

You can read both our Client Results page and our Client Testimonials page. We will gladly provide some relevant testimonials based on the type of project you are interested in once we have determined what your project needs will be.

Kindly tell us how long have you been in business?

Our company was founded January 1997. Take a read through our Corporate introduction which covers our background in the business and our philosophy.

Kindly tell us the price and the pages and the words optimization?

Each website and SEO campaign has its own specific needs and we develop a custom strategy to help each client meet their goals. Because each site and campaign has its own timeline and focus we gladly provide custom pricing once we have had a chance to discuss your project in more detail. In the meantime, here is an overview of our general pricing.

What is your Google Places strategy?

We highly recommend Google+ Local for locally-based businesses who serve customers within their own city. This said we help all clients by claiming the listing, writing optimized descriptions, coaching the client on how to get more reviews and so on.

What offerings do you have in traffic generation or conversion rate optimization? 

Traffic generation and conversion rate are part of the strategy we build with you. We have several options and a Conversion Optimizer on staff. Once we know more about what you are looking for we can provide more details.

How will you take care of Panda and Penguin Algorithm?

Panda is Google’s algorithm regarding Content on your website. Our optimization services focus on quality, onsite updates including unique and relevant content. Since the last Panda update on May 20 we have seen several of our client’s traffic increase because of how we have helped them build great content.  If you feel you have been penalized because of Panda we can help strategize on how to generate new, unique content for your site.

Penguin is Google’s algorithm regarding Backlinks. Over the years we have avoided link building and focused more on the quality of your own website. As a result our clients have not been affected by Penguin because of linking from our end. If you have a Penguin penalty (you can see a Manual Penalty applied in your Webmaster Tools) we have several different approaches to helping you clean this up, depending on your budget.

What question are you itching to ask?

We are here to help. For the past 17 years we have worked to find the solutions to helping businesses like your find their niche in the online marketplace. Whether you have an existing website that needs updating, a new business just launching into the marketplace, or are reaching out in new directions into social media, we have the team that will help you define your strategy, tweak your content to its optimum potential, or even build your site. You can find many of your answers in the Resources section of our site or just drop us a note at contact@1stonthelist.ca

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Do you receive these SEO Spam Email Messages?

If you have email addresses listed on your website chances are you can get quite a bit of spam and unsolicited messages. We get quite a few emails a day from companies trying to sell us their SEO, SEM, Design and IT services.

Here are just a few examples of emails we get on a daily basis from SEO companies around the world looking for new customers.

Greetings,

Would you be interested in a possible Design/redesigning of the websites or addition feature that might benefit the overall usability and user experience which usually leads to better sales.
Want to See your website on the Top Page of major search engines/increase sales from your website.

We will be happy to help execute SEO & Web Design and Development projects at a much Lower cost than what you have in house – No compromise on quality!

Do let me know if you are interested and I would be happy to share our Methodologies, past work details and client Testimonials.
Including special benefit for you!

Kinds Regards,
Martin
Business Development Executive

Hi,

Hope you are doing well.

My name is Prince and working with a reputed leading Search Engine Optimization Company in India having the experience of getting our customer’s websites top in Google and producing high revenue with top page rank.

I was recently visiting your website and saw your website is not on first page on Google for most of the relevant and user oriented keywords pertaining to your domain so I was wondering

If you would be interested in getting very Affordable Search engine optimization done for your website.

Let me know if you are interested and I would happy to send you more details on this.

I look forward to your positive response.

Regards,
Prince
( SEO Marketing Strategist )

 

Dear Web Owner,

Want more clients and customers

We will help them find you by putting you on the 1st page of Google.

We have some special offers this season.

Email us back to get a full proposal.

Thanks
Supriya Sen

Matt Cutts, head of Google’s Spam team, says his rule of thumb is:

If someone sends you an email with an SEO offer out of the blue, be skeptical. 

The moral of the story is if it sounds too good to be true, it probably is. You can file many of these unsolicited emails away with the other ones that come through along with those pesky Dr. Oz spam emails.

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Does Search Optimization Still Work and Is SEO Worth It?

Last week an interesting study by Econsultancy in partnership with Adestra came across my desk thanks to MarketingCharts.com. The headline read “Global Marketers Still Rate SEO … as Tops for ROI”

The study found that 3/4 global marketers rated SEO as being either “excellent” or “good” when it comes to Return On Investment. This makes SEO the top rated digital channel in terms of ROI for the second year in a row (see 2012 Results).

The following results were collected from over 1,300 participants who took part in an online survey this January and February 2013:

These survey results are just another way to help answer the question “Is SEO…” that Google’s autosuggest brings up …

Is SEO Dead Google Autosuggest Search

No. 

Search Engine Optimization is very much alive, worth it and still relevant.

 

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25 SEO Terms You Need to Know

Knowing that S-E-O stands for “Search Engine Optimization” may seem like just the tip of the iceberg when it comes to SEO vocabulary, terms and definitions.

Here are 25 of the most popularly used terms when it comes to learning SEO, speaking with your SEO Company and optimizing your website.

Algorithm or Search Algorithm – a set of instructions for determining which web pages should be listed for a Search Result and in what order. Google uses over 200 factors to determine what results to deliver to an individual searcher.

Alt Tag – text assigned to graphical elements to help the Search Engines see and understand the graphic.

Anchor Text – the clickable (hyperlinked) portion of a backlink on a webpage. The words used in the hyperlink help Search Engines associate the content on the linked-to page and contribute to PageRank.

Blog –(short for web log) – the part of a website that is regularly maintained with new content and encourages interaction with visitors through comment fields. Search Engines favor fresh new content which is easily achieved through a blog.

Canonical URL – the standard form of a URL used for accessing a webpage (http://www.examplesite.com).  Canonicalization translates all other versions (such as www.examplesite.com) into this standard form.

Duplicate Content – content that is used on more than one webpage; only one webpage is given credit for content that is duplicated.

Google Analytics – official Google software that helps measures website traffic by including specific HTML coding in the source code.

Hosting Company – a service provider that makes an individual website visible on the World Wide Web. The reputation of an individual website (and its Search Rankings) can be influenced by the reputation of the hosting company.

HTML – Hyper Text Markup Language – the basic building blocks of a website that is read and interpreted by a web browser and delivered in its visual form to the web user; HTML is what search robots read.

Indexing or Indexed pages – the process of a Search Engine’s robots visiting a website and recording or indexing its content so that it can easily recall the content.

IP Address – Internet Protocol address – a number given to a device to identify the host and to provide a location address.

Keywords or Keyword Phrases – the words and phrases used by searchers to find a particular answer, product or service.

Link Popularity – the number of inbound links directed towards a website.

Links or Backlinks or Inbound Links – a hyperlink listed on a site that points the visitor towards another site which are also used by Search Engines to determine the importance or popularity of a webpage.

Natural Link – a backlink that naturally occurs when one website decides to promote the content of another site.

Link Farm – an unethical practice where a number of websites are simply linked to each other in order to increase the PageRank which is now considered spamming.

One Way Link – a single backlink that connects one site to another site.

Reciprocal Link – an exchange of backlinks between two or more websites.

Meta Data or Meta Tags – included in the HTML code (but not visible to browsers) to further help Search Engines understand the information on the webpage. This data includes a Title, Description and Keywords.

NoFollow – an attribute assigned to a link to signal to Search Engines that the hyperlink should not influence the ranking.

PageRank – Google’s method of determining the relative importance of a webpage; the rank is calculated using an algorithm that measures the number of incoming links or back links; more links equate to a higher PageRank.

Robots.txt – a file placed on the website to signal the structure of the website to Search Engines; can also be used to block access to specific folders or restrict certain search robots from visiting the site.

SEM – Search Engine Marketing – involves marketing your business, products and services online through Search Engines using both SEO and PPC practices.

SERP – Search Engine Results Page – the page returned by a Search Engine when a specific keyword is searched.

Spiders or Robots of Googlebot – a software tool used by Search Engines to crawl websites in order to read and determine the content on the site to be indexed.

To learn more about the Basics of SEO watch our SEO Tutorial Video or call our office at 888-262-6687 to speak with an SEO Professional today.

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I’m writing some new content for my website. Can you give some pointers for designing the layout of the pages?

When writing new content keep in mind how you typically read (or ‘scan’) a web page for the first time. Typically, people spend the first 8 to 12 seconds scanning the page to see if it contains what they are looking for.

Studies show people scan the pages using an “F” pattern or “F Behavior”.

Visitors will not read your web page word-for-word (especially in their initial stages of research). This means that you need to write your page so it is easy to scan . Use headings to signal what the text is about. Subheadings, lists and bullets are a great way to break up the text and make it even easier to scan, as long as it is done within reason and not overdone.

Place important words at the start of subheadings, paragraphs or bullet points so that they form the stem of the “F” down the left side of the page; these words will be easy for the reader to spot and find what they are looking for in the text.

If you want your pages to rank well you will also have to design the pages to cater to the Search Engines as well. Be sure to include a Page Header (“H1” tag) as well as sub headings (H2, H3, etc.). These show the Search Engines the importance of information as it is presented.

Finding a balance between pleasing the Search Engines and your reader can be quite tricky and often takes time to develop but is well worth the effort.

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For more information about Search Engine Optimization or any of our other services at 1st on the List Promotion, please:

Call us toll free 1-888-262-6687

Email our SEO Consultants

Complete our Form SEO Request for Proposal

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What is the importance of keyword tags these days?

Keyword meta tags are included in the HTML code (source code) of each page:

The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular keyword phrases within the keyword tag even if the corresponding page did not support these words. Today the major Search Engines are much smarter and able to read the content on their own in order to determine the main keyword phrases relevant to the text.

For this reason most people believe that the user submitted Meta Keyword Tags have very little value as they have little influence on major Search Engines rankings.

However, some smaller search engines still take the meta keyword tag into account when determining their rankings so it can be beneficial to still include the Keyword Tags.

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For more information about Search Engine Optimization or any of our other services at 1st on the List Promotion, please:

Call us toll free 1-888-262-6687

Email our SEO Consultants

Complete our Form SEO Request for Proposal

Is it true that the size of a website affects its rankings?

This was true in previous years when big sites with a lot of pages always seemed to rank better than smaller sites.

However, thanks to the sophistication of Search Engines, the quality of the website plays a much larger factor in determining rankings. Creating a lot of web pages just for the sake of having a large website will likely hurt your rankings; creating web pages that purposefully support your products and services (and support each other) will likely help your rankings.

The reason that some people may still feel that larger websites rank better than small websites is because larger websites are generally owned by large corporations or brands recognized around the world. These popular companies have huge resources to invest in their websites and to perform search engine optimization. These sites also naturally attract a lot of visitors, attention and backlinks – which are a large factor in ranking algorithms.

If you are a small company or own a small website – do not be discouraged – it is possible to rank very well for your relevant keyword phrases with a website that has only five to ten pages.

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For more information about Search Engine Optimization or any of our other services at 1st on the List Promotion, please:

Call us toll free 1-888-262-6687

Email our SEO Consultants

Complete our Form SEO Request for Proposal

Is there a quick way to tell which of my web pages are indexed by Google?

Go to Google and search “Site:[website]”. 

The search results list all of the pages that Google has in its index for your website. You should note that these pages are listed in order of importance, as determined by Google.

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For more information about Search Engine Optimization or any of our other services at 1st on the List Promotion, please:

Call us toll free 1-888-262-6687

Email our SEO Consultants

Complete our Form SEO Request for Proposal