4 Biggest Website Mistakes Made by Small Businesses
A study published by SMB DigitalScape earlier this year points out alarming shortfalls of the majority of small business websites.
While the study suggests that many small business websites are not technically sound from a search engine optimization…
Our All Time Best SEO Blog Articles
In looking back over the past 5 years of writing SEO blog articles we have put together a list of our top blogs about SEO ever published. It is interesting to see what themes and topics generate the most interest.
Join us in our countdown…
The Secret of Turning Rankings into Traffic
On occasion companies come to us with the complaint that they have obtained some great listings in the Search Engines but still do not get a lot of traffic.
This seems like a paradox right?
In theory organic traffic should increase as…
5 Ways Bing Webmaster Tools Can Help Your SEO
Only recently have I started to regularly log into Bing Webmaster Tools and explore all of the tools it has to offer to website owners and SEO's.
If you have never logged into Bing Webmaster Tools or are only relying on Google's Webmaster…
Is Open Graph Protocol the Answer to Facebook SEO?
As a content producer or a business owner, Facebook can be extremely valuable because it gives you access to a massive active audience at a single entry point; Open Graph Protocol can help you take advantage of that.
Broadly speaking Facebook's…
7 Ways to Get Local Google Places Reviews from Your Customers
Let’s admit it … getting your customers to write reviews can be very difficult no matter how outstanding your products and services are.
But just because it’s hard doesn’t mean you can ignore the fact that you need reviews.
A…
Consumer Perception of Top Search Engine Rankings
I suggest that before you read this blog post you should first take off your “business owner hat” and put on your “consumer hat”; in other words, read this post as if you were the consumer.
Imagine that you are at home on a Friday…
Reflections on Fresh Google Algorithm Updates
In the first week of November 2011 Google announced Fresh, the newest addition to Google's algorithm updates. This update comes on the heels of Panda updates that hit the web in phases over the summer and early fall of this year.
The purpose…
Help Local Customers Find You with Google Places
When was the last time you searched online for a business in your neighborhood?
If you are like the majority of Internet users about 20% of your online searches are localized. From a business perspective, it is important to be found for these…
Google vs Bing: What’s the Difference and Who Should I Optimize For?
The term "search" has become near synonymous with Google.
When asked a question that we don’t know the answer to, we commonly respond, “I don’t know, just GOOGLE it!”
Just over two years ago Microsoft launched its newest Search…
LSI & Artificial Intelligence Behind Google’s Algorithm
In order to attempt to understand how Google’s algorithm works and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from.
These concepts may sound strange at first but once you start putting…
Keeping Your Web Pages Out of Google’s Omitted Results
Now that you have identified why your web pages were moved to Google’s omitted results and how to correct the problem; it’s time to ensure that you keep them out. Below are a few good pointers for moving forward and keeping your web pages…