The Value of a Top Keyword PhraseThese top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such as gardening tools or car parts. Although they are topical and related to that particular industry, they are not specific; at least not specific enough to attract highly qualified, highly motivated visitors who will purchase yo
Keyword DensityKeyword density refers to how often a phrase is mentioned throughout the content of a web page in contrast to the total number or words within the page.Search engine optimization specialists who offer professional SEO services generally concede that a density of between 2% and 5% is optimal when completing the on-page optimization of a website. What that means is that your targeted keyword phrase for that web page should make up between 2% to 5% of the total page text content.However with the changes that Google has made over r
Target Areas for Onsite OptimizationThere are specific areas of web site landing pages that you should utilize to target your onsite optimization. These optimized web page locations will help to teach the searc
Using an algorithm (a mathematical formula based on hundreds of pre-set criteria) search engines rank web pages from those they deem most relevant to those deemed less relevant.
Web page copy must therefore be written to satisfy the "keyword criteria" needs of the search engines in order to be ranked well at the top of listing results.
Web pages that consistently maintain high rankings are usually constructed with excellent keyword rich html text on static pages.
"Search engine friendly" copy simply means giving the search engines what they come looking for. Professional web content writers understand this and write keyword rich text content that satisfies the needs of the search eng
Where a customer enters your website is as important as what they are looking for. The strategy is to get them where they want to be as efficiently as possible. If done correctly, customers will actually look forward to visiting and exploring your website. It will also aid in making your website visitor and search engine friendly.
Too Much Clicking Turns Customers Away
Visitor stats reveal that in some cases up to 90% of visitors will EXIT a website even before entering it! That's not a misprint. The longer it takes for them to enter your site the more likely they are to NOT ENTER it. And if they are unable to quickly determine you have what they want, they will leave and continue their search elsewhere. The stats say it takes
As was discussed in a previous article (Website Entrance) making a website visitor and search engine friendly is crucial in it's ability to attract and retain new customers. Product Introduction Pages are an ideal way to present information in a way that can be easily understood by search engines and prospective customers. They also help to personalize and enhance the user-friendly experience.
Product Introduction Pages allow businesses to present visitors with information specifically associated with a product or service that the visitor or search engine is looking for. They reduce the number of 'clicks' required to get to the information. The pages are designed to very QUICKLY let the customer or search engine know
For the last 5 years, search engine marketers have been concentrating their efforts on developing search engine optimized landing pages. The trend was focused mainly on PayPerClick and keyword searches that lead to relevant landing pages. When compared to sending all the visitors to a home page, testing of this optimization method showed a significant increase in conversion rates. The same is true with organic landing pages, another growing area of interest.
Back in 2003, we talked about the need for a similar process in organic search engine optimization. (You can read that article here.) We found that when we developed specific landing pages that were relevant to a user search terms, the user seemed satisfied with th
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