Do These Online Reviews for Business Stats Alarm You?
Do you need online review management? A negative reviews is every business owner’s worst fear ….
A customer who has a less than ideal experience may tell ten friends and post the story on multiple online reviews sites. This can give you…
What I’ve Learned About SEO That Every Business Owner Needs to Know
In today’s article Cathy, our newest staff member, reflects on what she has learned about SEO since joining our team that she thinks all small business owner should know.
Search Engines need to find your website with the phrases customers…
Is Paying For SEO Worth It?
Today we will tackle a few big questions that have probably crossed your mind many times:
“Is it really worth paying for SEO services?”
“Why hire an SEO?”
To help you answer the question for yourself and your company estimate what…
Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing
The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.”
Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really…
Is Your SEO Marketing Budget “Good Enough” for 2014?
In 2014 we are finding that “good enough” may no longer be good enough to make you visible online.
Websites need to be current and up to date to meet Search Engine ranking requirements, mobile efficiency and visitor usage.
Ask…
YouTube Videos for Business Marketing and SEO
A recent study by Walker Sands (2014 Future of Retail) finds that 1 in 2 consumers say that YouTube videos have influenced a purchase decision. Are you creating YouTube videos for your business yet?
Not only do YouTube videos influence purchase…
Do you receive these SEO Spam Email Messages?
If you have email addresses listed on your website chances are you can get quite a bit of spam and unsolicited messages. We get quite a few emails a day from companies trying to sell us their SEO, SEM, Design and IT services.
Here are just…
Track the Success of Your SEO Campaign
This approach is designed for businesses and SEOs who are looking for an additional way to look at the success of their SEO campaign beyond Traffic, Visibility and Conversion improvements.
It compares how much the traffic from your top organic…
How to Get Positive Customer Reviews When Bad Experiences Are More Likely to Be Shared
Today's post is all about customer reviews and how to deal with our natural tendency to share bad experiences before good experiences.
Just think back to a time where you had a terrible experience with a business. Maybe you were buying groceries,…
Does Search Optimization Still Work and Is SEO Worth It?
Last week an interesting study by Econsultancy in partnership with Adestra came across my desk thanks to MarketingCharts.com. The headline read "Global Marketers Still Rate SEO ... as Tops for ROI"
The study found that 3/4 global marketers…
4 Videos to Create in 2013 Plus Optimizing YouTube Videos for SEO
As 2012 comes to a close and we start to take a look back at the year we will start discussing some key trends and sharing recommendations we have made to clients in order to help you move into the New Year with renewed energy.
The first…
4 Biggest Website Mistakes Made by Small Businesses
A study published by SMB DigitalScape earlier this year points out alarming shortfalls of the majority of small business websites.
While the study suggests that many small business websites are not technically sound from a search engine optimization…