The High Cost of Saving Money on SEO
I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think!
The…
Don’t Miss the Most Existing Marketing Opportunity in 2015
Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
"What is the marketers' single most exciting opportunity for 2015?"
Over 1 in 5 (22%) responded “Customer Experience”.
What’s…
Bad Yelp Reviews and Low Star Ratings
Bad Yelp reviews is every business owner’s worst nightmare.
You wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words…
Will You Adapt and Evolve With Google?
Are you constantly looking for ways of improving SEO for your business?
Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?
This Search Engine Land article written by Trond Lyngbø (Head…
How to Draw Qualified Customers to your Website
Today’s online marketplace has become a Mecca for high end and expensive graphic design. Many are spending thousands on the professionally designed websites and countless hours on focusing on what and how they will sell online:
Affiliate…
Which of These Marketing Hats Do You Wear?
Tired of wearing three, four or maybe even five different hats at once?
As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and…
78% of Local Searches Result in This
Never underestimate the power of local search.
The recent 2014 Local Search Study by Neustar Localeze and 15miles suggests that between 61 and 78% of local searches result in a purchase, depending on what type of device the person was searching…
Content Marketing Lessons from Popeye and Duck Dynasty
Many businesses seem mediocre because they don’t have the drive to engage.
Log into Facebook and you’ll quickly see the trend that people consume content as images and videos. Statistics even show that images and YouTube searches are…
Time Management and Productivity Tips from Our Office to Yours
If you ask anyone working in an office what they wish they could do better a common answer is likely “be more productive” or “manage my time better.” No matter who you are there are only so many hours in your work day and we all…
Could this Simple Change Build Website Visitor Trust?
A recent study conducted by BrightLocal set out to find if images are a powerful trust factor on local business websites. Take a minute to stop and consider BrightLocal's reasoning:
Consumers arriving at a website may not be actively looking…
23 Benefits of Using Videos on Websites
A recent study released by Animoto states that online product videos boost purchase likelihood.
This had us asking the question “Does the average business and website owner know all the benefits of putting videos on their website?” In…
How to Improve B2B Website User Experience
Finally a website usage study focused on B2B website best practices and usability. Find out how actual decision makers use your website to move through the purchase process!
KoMarketing Associates and Dianna Huff’s study What B2B Buyers…