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The latest numbers by comScore are out and Bing search percent has officially hit the 20% market share in the US:

EntityShare % (March 2015)
Google Sites64.4%
Microsoft Sites (Bing)20.1%
Yahoo Sites12.7%
Ask Network1.8%
AOL., Inc.1.1%

The Bing vs Google percentage debate is still ongoing. Google is still very much the “big player” and essentially the Search Engine most businesses focus on ranking well. However, don’t forget that Bing search percentage is actually around 33% since it serves results in Yahoo search too.

Take a look in your own Google Analytics account to see what percentage of your search traffic comes from Google and what percentage comes from Bing. Compare your own traffic to overall share.

Read all of our Bing articles to become more familiar with this Search Engine.


Carissa Krause

Carissa Krause is currently a marketing and project specialist at 1st on the List. Over the years she has worked with clients on a wide range of projects that include areas like local SEO, backlink profile review, content development, social media, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action.