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In looking back over the past 5 years of blogging we have put together a list of our top blogs about SEO ever published. It is interesting to see what themes and topics generate the most interest.
Join us in our countdown of our Top 10 Most Read Articles about SEO.
10. Importance of Call to Action Statements for SEO
This article discusses a very important aspect to Search Engine Optimization: having a website that is able to motivate visitors to take action. SEO is focused on driving visitors to your website but what happens if your website does not turn those visitors into some form of revenue source down the road? Learn how action statements will help increase your ROI and be sure to click through to Part 2 to learn how to write compelling call to actions.
9. How SEO Can Help More Than Just Your Sales
In this article we take a step back from traditional thinking focused on how SEO will improve your bottom line and discuss how SEO helps each department within your company including Customer Service, Marketing, Human Resources, Public Relations, Finance and IT. After reading the article you will see how SEO meets the underlying needs of all your business departments.
8. Are Your Rankings Being Punished for Duplicate Content Mistakes?
This article discusses what Google defines as “duplicate content” and why it will hurt your rankings. Find solutions for the cause of common duplicate content issues including printer friendly versions of your web pages, multilingual pages, manufacturer provided product descriptions and multi domain ownership.
7. LSI and Artificial Intelligence Behind Google’s Algorithm
Ever wonder how Google is able to understand what the searcher is looking for and return related and similar results that help answer their question? This article describes how Google’s Artificial Intelligence works and key concepts including ontology, the difference between synonymy and polysemy, neural networks plus data clustering and classification.
6. Tips for Writing Good Web Page Text Content
This article covers general guidelines about how to write good web page content that we have learned over the years from working with hundreds of clients. First and foremost website owners or managers should provide unique content. Reword, revise and be creative to ensure that all of the text on your website is 100% unique. Other tips include using a logical flow, being customer centric, focusing each page on a central theme and having a strong closing action statement to get the visitor to make a purchase, submit a request or recommend to a friend.
5. On-Page Optimization Example
As a continuation from the article “Organizing Website Content Navigation for SEO” this post uses the example of a Shoe Store that carries all types of shoes. Through the site structure diagrams you will start to understand how to build a relationship between phrases that support a central theme. In this example not only is the navigation useful to the Search Engines it also helps visitors understand the types of shoes for sale and allows them to better navigate the site during their purchase decision process.
4. Setting Up Additional Domains for a Website
This article discusses why some people set up additional domains to point to one website and the duplicate content issue that can ensue as a result of improperly setting up these pointer or alias domains. Rather than stealing authority and credibility from your main website which weakens your rankings we discuss how to use a 301 Permanent Redirect. This process properly directs all the credit to your main domain and helps achieve the best possible rankings. Read through to the end of the article for an extra tip about correcting domain canonical issues.
3. How to Use Schema.org Markup for SEO
This post focuses on one of the newest techniques used by SEOs to improve how your website is understood by the Search Engines and displayed in Search Results. This article answers several questions including how the SE really see your site and how Schema.org helps the Search Engines better understand your site. Plus you will find five reasons to use Schema Markup on your website for SEO and User Experience.
2. Target Market Behaviour & Keyword Variations
In this article we take an in depth look at how your target market’s location, age and gender affect which keywords they use to search for your products of services. Using submarine sandwiches and soda pop as the example this article helps you learn how to differentiate how your target market searches, how to complete the proper research for keyword variations used by your target market, and ultimately how your target phrases and website copy will work together to increase conversions and sales.
And now for our MOST popular Blog Post about SEO:
1. Why Web Pages End Up in Google’s Omitted Results
This article discusses one of the biggest problems causing poor organic search engine exposure: Omitted Pages. Do you know why web pages are omitted from Google and how to check if your pages are being left out? Once we answer these two basic questions we discuss reasons why your pages may be neglected including title tag replication, duplicate content issues, content that is too shallow and multiple URL page issues. Best of all, you will learn how to get your pages back into Google’s search results so you can start attracting more traffic.
This wraps up our Top 10 most popular Blog Articles of all time.
Do you have any ideas for the topic of our next blog post? Let us know by emailing [email protected]!
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