Are You Still Using Paid Search Advertising to Drive Your Search Marketing?
What is your Search Engine Marketing strategy?
Do you rely on Organic Search Rankings that are earned and require time, energy and some SEO knowledge to develop or do you rely on PPC Advertising that only requires cash and skill to write the ad copy and landing pages?
Because Pay-Per-Click Advertising is fast and achieves immediate results it is a common alternative to organic Search Engine Optimization.
Google AdWords is the most popular platform to place paid ads. Businesses are finding that it is effective, can be localized to specific areas, is quick to set up and provides measurable reports to track performance and return on investment.
In this article we will discuss the results you can expect to achieve through PPC and whether or not PPC should be used instead or in place of organic SEO.
Immediate Results with PPC
One of the biggest benefits of PPC Advertising is that it can achieve near immediate results whereas SEO can take several months before the results are attained.
As soon as your Paid Advertising account is set up, you have bid on your target keyword phrases and have written the ad copy your website will start showing up on Search Result pages.
Not only do these results appear instantly, but they are placed at the near top of the Search Results pages. Studies show that content on the top of the page or “above the fold” is much more visible to customers.
As a Search Engine user, you have seen endless Paid Listings. They appear in a yellow box at the top or down the right column.
Finally, Paid Advertising is a great addition to any online marketing plan because charges only occur when your advertisement or listing actually gets clicked on. In this way, you are only paying for traffic coming to your website.
In summary, PPC Advertising:
- Achieves instant results
- Receives top placement Search Results
- Requires payment only when visitors click to your site
Read more about how to get immediate results with winning Pay Per Click Marketing Strategies.
Should PPC replace the need for SEO Services?
Most successful Search Engine Marketing (SEM) plans capitalize on sales by making use of both SEO and PPC services.
PPC helps you achieve instant results and boosts your performance, just like sprinting during a marathon. However, it can quickly use up your resources and is not the best option for a long-term approach. A small advertising budget can easily be drained by using PPC alone. PPC can be helpful in the beginning stages of SEO or at times when SEO is not performing as strong as expected.
SEO on the other hand occurs at a much more realistic pace such as jogging during a marathon. Just like a marathon runner does not necessarily sprint out of the starting gates, SEO takes a longer time to get going. SEO does not require a steady flow of resources in order to keep performing. Over time, however, slow and steady wins the race. As a result, SEO often outperforms PPC.
Furthermore, there are studies that show that Organic Search Results achieved through SEO are viewed much more positively than Inorganic or Paid Results. Searchers trust Organic Results much more because they must be earned and usually only obtained by credible websites.
Is it time to balance the PPC and SEO in your Marketing Strategy?
As discussed PPC and SEO work extremely well when used together. PPC can help generate instant traffic to your website while you work at SEO to get long term results.
The increasing costs of PPC should have you considering an affordable, long term solution to help offset the costs of PCC.
Our team of experts would be more than happy to provide deeper insights into Pay-Per-Click Advertising. Please email us using the Contact Form so that we can get in touch with you or call our office at 888-262-6687 to speak with a PPC Professional.