If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose our SEO services or not!
SEO is simple in concept.
Search Engine Optimization is simply the process of improving your website’s content and structure so that Search Engines understand your website and what you offer more easily and deem it the most relevant to the product and services that you offer.
SEO is much more complex in practice.
If your website isn’t currently ranking for your keywords the search engines don’t understand your website yet! There are 300+ different factors Search Engines look at on every website in order to determine who should rank in each position and for different searches. These factors carry varying levels of importance and may be different from website to website. Experience, expertise, and discernment are needed to know what exactly is keeping a website from ranking well.
SEO builds your credibility and authority.
Search Engines rank websites because they think they are the most relevant and reliable source for the specific search query. The art of SEO is first showing and then proving to the Search Engines that you are the most credible and authoritative source, whether you offer gutter repairs in your hometown or name badges across the country.
SEO has endless approaches and strategies.
You can’t just ask “How much does SEO cost” and expect to get one answer because there are a variety of techniques and strategies that all require varying amounts of time, expertise, and resources to implement. It’s like asking a Contractor, “How much does it cost to build a house?” or a Personal Trainor “How much will you charge to get me into shape?” We need to ask questions so we can understand the details about what you want to accomplish. Goals are different for everyone.
SEO is not a defined science, it is an acquired skillset that requires expertise and experience to get the best results.
Not all people who do SEO are the same. Experience, approach, processes, skill level, backgrounds, and other factors affect how they optimize your website and the outcome. It is similar to hiring an inexperienced accountant or an Accountant with years of experience. Your taxes will be filed but you usually have a much bigger “return” with the more experienced, skilled Accountant. Notice I said Skilled Accountant.
SEO requires content on your website.
Search Engines need to understand what you offer, who you offer it to and where it is offered before they can start ranking your website where it belongs. You tell them this through well written content such as Products/Services pages, Contact pages and About Us pages that are properly linked to each other. This is the same information your visitors will be looking for on your website.
SEO is directly affected by what the owner contributes to the website.
The purpose of SEO is to drive more traffic to your website but ultimately the message is yours to share. Keeping your website updated with current information and having a clear and unique message that speaks to and motivates your visitors will always get you the best results.
SEO is highly affordable.
Most research shows that SEO provides a lower cost per lead than most other marketing methods and an above-average sales conversion. This means with SEO you pay less and get more!
SEO is the missing link you’ve been looking for.
Many growing businesses today are using search to drive their business. Search drives business but it means you must be visible when people are looking for what you offer.
SEO connects small businesses that need new customers with people who are actively searching for the exact services they offer. Nowadays people find and research companies online first. They don’t have time to scroll through more than a few results and most don’t even click to the second page before they decide who to buy from. Furthermore, people trust companies ranked near the top of the search results the most.
Now that you have a better grasp on what SEO can do for your business it’s time to take SEO seriously and have us look at your website.