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Search engine optimization services can positively affect your website and provide significant results on your website traffic and performance. I firmly believe that more businesses would reap these rewards if it weren’t for the following myths and mistakes that keep floating around the web.
SEO Myth #1: “It Doesn’t Matter Who I Hire As Long As the Job Gets Done”
If you consider your chosen SEO company as a business partner or even an employee in your marketing department (as you should) the fallacies of the statement above will be apparent. You wouldn’t hire a new marketing manager with the mentality that all they have to do is just get the job done; you would look for the most qualified individual on the market. The same is true for search engine optimization companies. There are a lot of SEO consultants who can just ‘get the job done’ but may not have the qualifications or experience to do the job well. Because of this there is a broad spectrum in terms of the quality of SEO work performed and the outcomes of the results.
SEO Myth #2: “SEO Is Just a Set Formula to Get #1 Rankings”
Many people erroneously consider SEO as a cookie cutter solution for website promotion. SEO is more than just a set formula that is applied to your website. Great SEO that performs well is a strategic game plan specific to your website and your online business’ goals.
SEO Myth #3: “Our Site Isn’t Crucial To Our Business So We Don’t Need SEO”
A lot of businesses fail to recognize the potential of a high ranking website. Many businesses do not see the financial and non-financial benefits of their website because of where it currently is positioned and do not dream big as to where a website with heavy traffic can take their business.
SEO Myth #4: “SEO Is a One Time Investment”
Search engine optimization is often considered to be a modern day substitute for yellow page advertising and is replacing many traditional forms of advertising as well. SEO is not a onetime investment however. It requires ongoing work to gain and maintain rankings and search engine listings. Search Engines are always changing their criteria in order to improve search results and many of your competitors are using ongoing SEO to ensure they stay ahead; in order to keep your website ranking well it will need ongoing search engine optimization. We recommend making SEO a part of your ongoing marketing budget.
SEO Myth #5: “SEO Will Get Me Traffic and an Automatic ROI”
One of the main benefits of SEO is increased traffic that can convert into sales and customers. However, SEO is designed to only bring qualified targeted traffic to your website. If your website does not have effective sales copy or if your site design is unattractive or hard to use, most of the traffic will simply leave. SEO and a great website convert into high ROI; this is why web design and SEO go hand in hand and lead the final myth addressed in this post.
SEO Myth #6: “Once I Build My Website Then I Will Do SEO”
A website design and SEO are often viewed as sequential activities when in reality they are more effective when performed together. By building optimization right into the website you are creating a search engine friendly website that provides a head start advantage and also save on website redesign costs down the road.
Making any kind of a decision based on false facts or misinformed details can be a big mistake with large consequences. The key to remember in the online world is that SEO does take hard work, a fair amount of time and a monetary investment but the returns, when done correctly, can be significant. Just remember that:
- Your SEO company is a key business partner
- SEO is a customized strategic game plan for your website
- An optimized website is crucial for any modern business
- SEO is and should be, a continual process
- A strong website and SEO creates significant synergy
- Combining website design and SEO into one stage generates savings
If you are interested in professional Search Engine Optimization services don’t let any of these myths dissuade you. Contact 1st on the List Promotion Inc. today to speak with our SEO Consultants:
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