While large corporate companies have the funds to allocate a substantial monthly budget to pay per click marketing strategies, many smaller businesses struggle to come up with the funds.
Does this mean that if you are a small business or a company on a limited budget that you can’t use pay per click marketing? No.
There are several affordable ways to use Pay Per Click Marketing strategies in conjunction with your other online marketing efforts to create synergy. There are also other ways to implement a temporary Pay Per Click Advertising Campaign to achieve immediate goals.
In this article we discuss three affordable PPC Marketing Strategies to consider.
1. Temporarily Use PPC Marketing While Optimizing Your Website
One of the advantages of pay per click marketing is that it can be utilized to realize immediate results. This can be very helpful when you want immediate traffic and leads. SEO strategies can offer great long term rewards but while your SEO is being implemented and until you start realizing results from organic search, why not implement a temporary pay per click strategy and drive traffic to your site fast. Ask us about Custom PPC Management Services.
2. Use Pay Per Click for Early Tracking and Testing
SEO can provide much more traffic with a better ROI and thus many will agree that SEO marketing is a great long term strategy. But what can you do in the meantime as your long term SEO plays out?
One of the benefits of implementing a pay per click marketing campaign into your search engine internet marketing efforts is that it allows you to perform early tracking and testing. You can test the effectiveness of numerous variables including:
- Keyword Phrases
- Ad Copy
- Conversion Tracking
- Landing Pages
Because SEO generally takes 3-6+ months to really start performing it does not lend well to immediate testing. With SEO it can take time to build out great rankings within the search engine and once obtained they cannot be switched out as easily. If you wish to change or add keyword phrases in your SEO marketing efforts it takes a lot more time and effort.
Perhaps one of the greatest benefits of starting your search engine optimization campaign with a pay per click marketing strategy is tracking. You cannot overestimate the value of knowing what keyword phrases are providing traffic and are converting to sales.
3. Use Pay Per Click Marketing In Conjunction With Search Engine Optimization
Organic search engine optimization is usually more cost effective than pay per click marketing. However, if your search engine internet marketing budget permits, you may also consider making pay per click marketing services a permanent part of your ongoing online marketing strategies.
One of the benefits of integrating pay per click marketing strategies with search engine optimization is for branding purposes.
The value of being seen twice on the same page should not be underestimated. There is a definite increase in clicks when a company’s website is seen listed in both Sponsored and Organic listing results.
Can You Benefit from Effective Pay Per Click Marketing Strategies?
A successful short-term pay per click marketing strategy is one that will help you accomplish your online goals sooner. Ask yourself:
- What are my online goals?
- What size of budget could I allocate towards a PPC Campaign?
- How long do I want to rely on PPC to bring traffic to my website?