What are PDF Files, and Why Should You Optimize Them for SEO?
Portable document format files, also known as Adobe PDF files, are the most used file types today by online and offline users. For example, if you have filled up a printable form from the web, this form is most likely a PDF file. Likewise, files…
The Key to Mastering User Experience SEO (SMX Recap)
Ready or not, user experience is here to stay.
Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021.
“Website…