Local Search Engine Optimization Services
Designed for Small Businesses
If your small business is location specific you can benefit from local search optimization services.
You can capitalize on what you do have…your “local market” and generate traffic affordably, even if you don’t have the budget to implement Professional SEO Services.
In essence, you have the advantage over big corporations that overspend for branding purposes even when they don’t do business in your local area.
You can work within your budget and resource constraints and target localized keyword phrases, which is how most online searchers use Google anyway.
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Google Places & Local SEO for Small Businesses
60% of Local Searches Lead to a Sale!
Google statistics speak volumes when it comes to how people search for local business listings:
- 97% of North Americans search online first
- 1 out of 5 Google Searches are local
- 1 out of 3 Mobile Searches are local
- Nearly 60% of local searches on Google lead to a sale
If you have a website and the customers you want to reach are regional (within your local business area) then you need local search engine optimization services.
How Local Search Works
Using the same principles as regular search engine optimization, local search optimization goes one step further to optimize for location specific keyword phrases.
Local SEO keyword phrases are descriptive – for example “Mexican restaurants Vancouver”. The keyword phrase describes:
- What the user is searching for – Mexican Restaurants
- Where they want it located – Vancouver (the location modifier)
The search engines can tell from the searchers’ IP address where the searcher is located and then deliver “location specific” results (even if the city or neighborhood is not part of the search phrase).
Google and other search engines prefer to deliver local search results because they want to improve the user experience and deliver the most relevant results possible.
Maps and Google +
Conduct a search on Google and most times “maps” are included in the search results. Do you want your website to be found there to?
A Google+ Local Listing (formerly known as Google Places) is a great way is a great way to support your local search optimization strategy.
Google+ Local is essentially an “online local business listing”, very similar to yellow pages except it is online and registered with Google.
With a Google+ Local Listing you are helping your local customers to easily find you online while promoting your business within your local community at the same time.
Whenever someone within your local area makes a relevant search, the search engines can tell by their IP address that they are regional (located near you) and will display your listing near the top.
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Regional & Local Search Marketing
Benefits of Local Search Optimization
For small businesses servicing a limited geographic area local search optimization works and the benefits can be far reaching.
By targeting your local market using location specific keywords:
- You can attract long term customers that want to shop local
- Location specific keywords are more relevant to your business
- There’s generally less competition for the keywords you are targeting
- Local keyword optimization is more affordable
- You attract more highly qualified, highly targeted website traffic
- Earn a higher return on investment (ROI)
Ask Us About Local Search Optimization Services
In addition to the above local search optimization strategies 1st on the List also offers additional marketing techniques including Website Call Tracking and Text Message Marketing.
Talk to our experts here at 1st on the List, a leading Search Engine Optimization Company, to learn more about local search optimization strategies.
Find out how local SEO also gives you the potential to grow; as your resources allow we can help transition your local SEO strategy into a successful national or global search engine optimization campaign.
For more information about how local search engine optimization can work for your small business, please contact our local search optimization experts:
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