Everyone wants to know how to optimize their web pages.
This is a continuation of the post on Organizing Website Content Navigation
If you look at this page designated for sneakers, you’ll see that it is actually naturally optimized.
Below we’ve highlighted the areas that the search engine would find relevent:
In a nutshell, a properly organized web page shouldn’t need much on page optimization; additional tweaks could be made I am sure but this is the start to something great!
Do make sure that your “key” words (keyword phrases) make it into your titles, descriptions, meta keywords and alt tags of your page:
Keep in mind that one page cannot be the answer to ranking for all or any of these terms; but notice that we’re building a relationship of phrases that support a theme; in this case, we have built a connection from the home page and then supported this concept on one page that ties this concept together.
If I want to tie in additional pages, I can easily write content about running shoes, walking shoes etc.
As you can see, I’ve added a link that says types of gym shoes; this will allow me to create more supportive content around this topic.
This information is also available to my visitors; allowing them to understand the types of sneakers and which one would be best for them. This allows them to go back and make a better purchasing decision. In the eyes of the search engines I am also seen as more relevant for providing additional information which will eventually help me with my rankings related to sneakers and gym shoes.
If you glance back at the home page, you will also begin to see that it too starts to look like it has been optimized naturally.
Take a look at the highlighted words.
What if you looked at the same two pages to see If they help to support Mens shoes and related phrases;
do you see the natural optimization?
What about the sneaker page?
This is something like LSI silo optimization, will greatly help the site rank well even their page rank is low!
Main page
====> Sub page 1, sub page 2, sub page 3
Sub page 1
====> sub page 1.a, sub page 1.b, sub page 1.c
the sub page 1 won’t show sub page 2 and sub page 3, but will show only its’ sub pages – 1.a, 1.b, 1c, and this will help Google to pass top page rank nicely to the bottom!
Hi, good example of onpage optimization. With this example i could easily understand onpage optimization. Good information.
Fist of all, I’d like to congrat you for this excelent post.
I’ve been trying to optimize my websitesfor my keywords, particularly monografia or TCC, and in my case, I do not have many synonims to apply in texts. According to your example, there isn’t any problem in repeating the same single word SHOES, only taking care of constructing phrases, am I right?
And in this case, could you recommend some keyword ratio?
Another question: what do you think of Kok Choon’s example?
I’m tempted to try it on my websites and I was already studying this model in other websites. It seems to not only focus each sublevel in its own factors but could give more weight to homepage, as an unique and complete referencer.
Luiz – Brazil