Is it true that the size of a website affects its rankings?
This was true in previous years when big sites with a lot of pages always seemed to rank better than smaller sites. However, thanks to the sophistication of Search Engines, the quality of the website plays a much larger factor in determining rankings. Creating a lot of web pages just for the sake of having ...
4 Tips for Better SEO Content Writing
One of the main strategies during the on-site optimization stage of search engine optimization is SEO writing; creating new and engaging content for our clients’ websites. In some cases websites will have very little text. In other cases websites will have duplicate content taken from other websites such as their manufacturers’ sites or their franchisers’ ...
Is there a quick way to tell which of my web pages are indexed by Google?
Go to Google and search “Site:[website]”. For example: The search results list all of the pages that Google has in its index for your website. You should note that these pages are listed in order of importance, as determined by Google. ● ● ● For more information about Search Engine Optimization or any of our ...
SEO and Customer Retention – What do you do with your SEO traffic?
A recent article published by Search Engine Journal called Beyond SEO: Retaining the Visitor caught my attention. It was particularly interesting because I was just discussing one of our clients who is getting great visibility results in their SEO Campaign. However, it seems they are struggling with converting all their SEO generated traffic into customers. ...
What is the best way to switch over to a new domain name?
This is an extremely important question to answer because if changing your domain names is not done correctly, you risk losing the existing credibility and Page Rank that your web pages may already be enjoying. First we recommend having your web host include your new domain name in your hosting package as it saves time and ...
What is the benefit of RSS in SEO?
Really Simple Syndication (RSS) is a way to distribute your content to other websites. The distribution is done by creating an XML feed that other sites or users can subscribe to. The SEO benefit for RSS feeds is that your content being distributed can include links with optimized anchor text to your website. This helps to ...
Is there a benefit to ‘sticking’ keywords within the content on my web pages?
There are people who say that you need keywords present all over your web pages in order to rank well. This is NOT true. Not only will this look strange to your reader it will also raise a red flag for Search Engines. In fact, if you haphazardly insert keywords into your content you will most ...
Why don’t you offer a guarantee for your SEO Services?
As part of our SEOToolSet Certification from Bruce Clay Inc., we abide by an SEO Code of Ethics and SEO Code of Conduct. This code prohibits us from offering a guarantee: “No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This ...
Reflections on Fresh Google Algorithm Updates
In the first week of November 2011 Google announced Fresh, the newest addition to Google’s algorithm updates. This update comes on the heels of Panda updates that hit the web in phases over the summer and early fall of this year. The purpose of Google Fresh is to deliver more up-to-date and relevant search items ...
Get Your Website Ready for Holiday Shoppers
As we near the 4 week countdown to the holidays this blog post by Fathom Online Marketing caught our attention. If you operate an e-Commerce Site you will find this E-Commerce Holiday Hot List a worthwhile read as it provides 10 practical ways to make your website more user friendly before the holiday shopping season ...
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