When writing new content keep in mind how you typically read (or ‘scan’) a web page for the first time. Typically, people spend the first 8 to 12 seconds scanning the page to see if it contains what they are looking for. Studies show people scan the pages using an “F” pattern or “F Behavior”: ...
Keyword meta tags are included in the HTML code (source code) of each page: The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular ...
This was true in previous years when big sites with a lot of pages always seemed to rank better than smaller sites. However, thanks to the sophistication of Search Engines, the quality of the website plays a much larger factor in determining rankings. Creating a lot of web pages just for the sake of having ...
Go to Google and search “Site:[website]”. For example: The search results list all of the pages that Google has in its index for your website. You should note that these pages are listed in order of importance, as determined by Google. ● ● ● For more information about Search Engine Optimization or any of our ...
This is an extremely important question to answer because if changing your domain names is not done correctly, you risk losing the existing credibility and Page Rank that your web pages may already be enjoying. First we recommend having your web host include your new domain name in your hosting package as it saves time and ...
Really Simple Syndication (RSS) is a way to distribute your content to other websites. The distribution is done by creating an XML feed that other sites or users can subscribe to. The SEO benefit for RSS feeds is that your content being distributed can include links with optimized anchor text to your website. This helps to ...
There are people who say that you need keywords present all over your web pages in order to rank well. This is NOT true. Not only will this look strange to your reader it will also raise a red flag for Search Engines. In fact, if you haphazardly insert keywords into your content you will most ...
As part of our SEOToolSet Certification from Bruce Clay Inc., we abide by an SEO Code of Ethics and SEO Code of Conduct. This code prohibits us from offering a guarantee: “No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This ...
A dynamic website requires certain pieces of information before returning a page; this may include session id’s, cookie data or query strings. You can tell if you have dynamic pages as the URL has special characters within it. Examples of dynamic pages: http://www.yourdomain.com/?s=organic+cat+food (Search Query) http://www.yourdomain.com/index.php/?cat=10 (Category) http://www.yourdomain.com/cat-food/session-id-980342 (Session ID) Unfortunately, search engines do not ...
Yes the order of your keyword phrases is important. The general practice is to list the keywords in order of importance. For example you may choose “blue mountain Jamaican coffee” over “Jamaican blue mountain coffee”. You should also research which variation of the keyword phrase gets searched for most and gets the most search traffic. If “blue ...
