Search Engine Marketing (SEM) // Browsing posts in Search Engine Marketing (SEM)
SEO Competitor Analysis Tool and Checklist
Do you really understand your competitor’s SEO strategy? Do you have enough information to outperform their SEO initiatives? Knowing their strategic direction can be very important. This sample competitor analysis is designed to help you understand your competitors, determine how their strategy is evolving over time and know how they will affect your success, all while looking for ...
All Time Best Blog Articles about SEO
In looking back over the past 5 years of blogging we have put together a list of our top blogs about SEO ever published. It is interesting to see what themes and topics generate the most interest. Join us in our countdown of our Top 10 Most Read Articles about SEO. 10. Importance of Call ...
Are You Still Using Paid Search Advertising to Drive Your Search Marketing?
What is your Search Engine Marketing strategy? Do you rely on Organic Search Rankings that are earned and require time, energy and some SEO knowledge to develop or do you rely on PPC Advertising that only requires cash and skill to write the ad copy and landing pages? Because Pay-Per-Click Advertising is fast and achieves ...
Develop a Winning SEO Strategy To Be Proud Of
At its core, Search Engine Optimization functions to make a website more accessible for Search Engines to read and to make a website’s content more relevant for the words used by online searchers. What is your strategy to make your website more accessible, relevant and visible? Remember that a Search Engine is not human. It ...
Establishing Realistic Ranking Goals and Expectations When It Comes to SEO
This blog post comes out of one of the most frequently asked questions by prospective clients: “What should my expectations be … can I expect 1st page listings?” There is nothing wrong establishing expectations before entering a project or making an investment. After all you would never buy a mutual fund without knowing its expected ...
The Secret of Turning Rankings into Traffic
On occasion companies come to us with the complaint that they have obtained some great listings in the Search Engines but still do not get a lot of traffic. This seems like a paradox right? In theory organic traffic should increase as your organic rankings improve based on the fact that websites listed as #1 ...
Top 4 Marketing Restraints Small Businesses Face
Does it feel like your hands are tied? It’s inevitable that most small businesses feel crunched for time, resources, expertise and proper sized budgets in most aspects of their business. This is no exception when it comes to SEO. The purpose of this article isn’t to scold but to help small businesses understand the consequences of ...
Is Open Graph Protocol the Answer to Facebook SEO?
As a content producer or a business owner, Facebook can be extremely valuable because it gives you access to a massive active audience at a single entry point; Open Graph Protocol can help you take advantage of that. Broadly speaking Facebook’s value is in its network effect (how many people use it): 900 Million+ monthly ...
Consumer Perception of Top Search Engine Rankings
By Carissa Krause I suggest that before you read this blog post you should first take off your “business owner hat” and put on your “consumer hat”; in other words, read this post as if you were the consumer. Imagine that you are at home on a Friday night and trying to decide where to ...
SEO and Customer Retention – What do you do with your SEO traffic?
A recent article published by Search Engine Journal called Beyond SEO: Retaining the Visitor caught my attention. It was particularly interesting because I was just discussing one of our clients who is getting great visibility results in their SEO Campaign. However, it seems they are struggling with converting all their SEO generated traffic into customers. ...
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