9 Ways Hiring a PPC Manager Can Save You Money

Spend money to save money? It seems counter-intuitive but in many case it can be true. For example hiring a good Accountant can save you thousands on your tax return. Pay-Per-Click (PPC) Managers are much the same way. Their skills and proven strategies mean that your […]

Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing

The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.” Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really works and what its role in […]

The ABC’s of PPC – Basic PPC Terms You Should Know

Do you wish you had a better understanding of popular Paid Search Marketing and Pay-Per-Click (PPC)  terms such as Bounce Rate, Click-through-Rate, Bid Price, Landing Page, Quality Score and Relevancy? The truth is that all of these terms have a big impact on how much your advertising […]

Are You Still Using Paid Search Advertising to Drive Your Search Marketing?

What is your Search Engine Marketing strategy? Do you rely on Organic Search Rankings that are earned and require time, energy and some SEO knowledge to develop or do you rely on PPC Advertising that only requires cash and skill to write the ad copy […]

What Benefits Lie In Pay Per Click Engines?

Making use of PPC search engines is considered to be much more effective than banner advertising as PPC search engines tend to deliver more traffic to your website and increase brand awareness. Learn more about additional Pay-Per-Click advertising benefits.