Marketing & Promotions // Browsing posts in Marketing & Promotions

08 Dec Posted by Carissa in Business, Marketing & Promotions | Comments

SEO and Customer Retention – What do you do with your SEO traffic?

A recent article published by Search Engine Journal called Beyond SEO: Retaining the Visitor caught my attention. It was particularly interesting because I was just discussing one of our clients who is getting great visibility results in their SEO Campaign. However, it seems they are struggling with converting all their SEO generated traffic into customers. ...

06 Sep Posted by Carissa in Content, Marketing & Promotions, e-commerce | Comments

How to Write Compelling Call to Actions for your Website

In a previous article we discussed the importance of having a compelling “call to action” on each of your web pages. The article explained that a “call to action” or “action statement” is what converts your website visitors into customers and ultimately what increases your Return on Investment (ROI) for Search Engine Marketing services such ...

29 Aug Posted by Carissa in Content, Marketing & Promotions, e-commerce | Comments

Importance of Writing Compelling Call to Action Statements for SEO and Web Design

Have you ever visited a website and found yourself unsure of what you are supposed to do? Perhaps you wanted to make a purchase or get more information but there was no way to do so. Now try to remember what you ended up doing on this seemingly dead-end website. Chances are, you clicked away ...

12 May Posted by Angela in Marketing & Promotions, Search Engine Marketing (SEM) | Comments

SEM The Missing Link

SEM – The Missing Link to Having a Complete Marketing Portfolio Unless your marketing portfolio contains a well managed Search Engine Marketing component, you are leaving a substantial amount of sales on the table for your competitors. For years, most companies have been doing fairly well working with their conventional marketing campaigns. This may have ...

18 Aug Posted by Angela in Business, Marketing & Promotions, Understanding SEO | Comments

Know What Your Goals Are Before Asking for a Search Engine Optimization Quote

Getting a quote for search engine optimization (SEO) is not like getting a quote on a product; where what you are buying is always the same and the lowest price is the obvious purchase choice. Choosing a search engine optimization company based on lowest price will seldom get you what you want or need to ...

26 Jun Posted by Angela in Content, Marketing & Promotions, SEO Web Design | Comments

7 Deadly Sins of a Website Owner

Alas, we live in a sinful world. Website owners will find that there’s no shortage of articles, forums and blogs that cover the following sins about websites: “Website Design Sins” such as poor loading times, poor navigation, poor or inconsistent layout, poor use of frames, no Meta data and browser incompatibility issues. “Website Copy Sins” ...

21 May Posted by Leona Griffin in Marketing & Promotions | Comments

Universal Search – Strategize Your Way to the Top

Most companies are not taking full advantage of universal search and are really missing the opportunity to increase their exposure and interact with their visitors in a new exciting way. We'll show you how you can utilize Universal Search to push your website to the top of the search results and drive more traffic to your website with this exciting addition to Google Search.

27 Feb Posted by Chris Genge in Marketing & Promotions | 1 comment

Website Optimization of Energy Conservation Companies

Some companies that are working on energy conservation will be very busy over the next few years. If your company wants to be involved in this opportunity you must be either well known or easy to find. The Internet is the best opportunity to ensure you are part of this growing industry. This requires a ...

26 Nov Posted by Angela in Content, Marketing & Promotions, e-commerce | 2 comments

Using Effective Optimized Press Releases To Boost E-Commerce Sales and Visibility

As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility. Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by ...

04 Jul Posted by Angela in Marketing & Promotions | Comments

Finding the Right Mix for Internet Marketing

Somewhere throughout life you’ve probably heard the saying, “don’t put all your eggs in one basket”. This axiom is as true for your Internet marketing strategy as it is for anything else. A mix of various forms of online advertising combined with website analytics will allow you to test for measuring conversions, tracking ROI and ...