Keywords // Keywords and Search Engine Optimization
What is the importance of keyword tags these days?
Keyword meta tags are included in the HTML code (source code) of each page: The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular ...
How do you determine keyword density for a phrase? What density should I aim for?
You can calculate keyword density using the formula: [Keyword/ Total Number of Words * 100%] For example, the keyword density of the word “dogs” mentioned 5 times in 100 words of text is [5/100*100] = 5%. Sometimes you have a long tail keyword phrase such as “adopt abandoned dogs” and it can be tricky knowing ...
Target Market Behavior: Selecting Keyword Variations Based on Gender, Age or Region
Keyword Variations: “Subs & Soda” or “Grinder & Pop”? This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted keyword phrases, your website and your text copy all work together to increase conversions and sales. To aid ...
Top Keyword Phrases – Will They Bring Traffic or Sales?
What most people consider to be the “top keyword phrases” (related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry. These “top keyword phrases” are generally the most sought after because they generate a lot of traffic, but does more traffic equate to ...
What Is Keyword Density & LSI?
Often times you hear people refer to “keyword density” when talking about search engine optimization. Keyword Density Keyword density refers to how often a phrase is mentioned throughout the content of a web page in contrast to the total number or words within the page. Search engine optimization specialists who offer professional SEO services generally ...
Value Of A Keyword For Website Promotion & Search Engine Opitimization
Determining the value of keyword phrases for website promotion.
SEO ROI – Measurable Website Optimization
How targeted keywords can make your company more successful and more importantly make more money. Is it worth the investment and what’s in it for you? Return on Investment (ROI) is twofold: There is ROI of your website, and ROI of your advertising campaign. For a good ROI, both your website and your advertising campaign ...
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