SEO Industry Insight // Browsing posts in SEO Industry Insight
Winning Habits of Effective SEOs – How Do We Measure Up?
A recent article posted by Neil Patel titled “7 Habits of Highly Effective SEOs” caused us to stop and think. Mr. Patel asked, “Why are some of these SEOs good at what they do while others aren’t?” and answered his question by presenting 7 different effective SEO habits that lead to effective SEO. So how ...
Get Your Website Ready for Holiday Shoppers
As we near the 4 week countdown to the holidays this blog post by Fathom Online Marketing caught our attention. If you operate an e-Commerce Site you will find this E-Commerce Holiday Hot List a worthwhile read as it provides 10 practical ways to make your website more user friendly before the holiday shopping season ...
Reflections on Recent Panda Updates
It has been over a month since the most recent Panda update (2.5) hit the web. How has your website fared? Before we start let’s take a step back and remind ourselves the purpose of Panda. Panda is Google’s most recent algorithm update; its goal is to reduce duplicate content and promote useful content on ...
Click Through Rates in Google and Bing
Websites strive to achieve top rankings because the top spots always get the most clicks and visitors. This may seem obvious but the difference between Position 1 and Position 10 is quite astounding: “A change in rank from 10 to 1 [in Bing] will generate approximately 1650% more traffic and associated sales.” (Slingshot SEO) But ...
How will you allocate your 2012 marketing budget?
Search Engine Journal recently posted an article titled 5 Key Factors to account for when planning 2012 marketing budgets. The results were generated from last month’s BIA/Kelsey DMS’11 Conference in Denver which focused on exploring the opportunities for small businesses in digital and online media. Needless to say we aren’t surprised by the results: Small ...
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