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7 Quick Tips for Smarter SEO Using Google Analytics
Are you overwhelmed with all the data provided about your website when using Google Analytics? Without clear goals or the right approach to interpreting event tracking, bounce rate, direct traffic, unique visitors, traffic sources and a lot of other website data, you can easily get lost in a sea of numbers, charts and data confusion. ...
Consumer Perception of Top Search Engine Rankings
By Carissa Krause I suggest that before you read this blog post you should first take off your “business owner hat” and put on your “consumer hat”; in other words, read this post as if you were the consumer. Imagine that you are at home on a Friday night and trying to decide where to ...
Reflections on Fresh Google Algorithm Updates
In the first week of November 2011 Google announced Fresh, the newest addition to Google’s algorithm updates. This update comes on the heels of Panda updates that hit the web in phases over the summer and early fall of this year. The purpose of Google Fresh is to deliver more up-to-date and relevant search items ...
Reflections on Recent Panda Updates
It has been over a month since the most recent Panda update (2.5) hit the web. How has your website fared? Before we start let’s take a step back and remind ourselves the purpose of Panda. Panda is Google’s most recent algorithm update; its goal is to reduce duplicate content and promote useful content on ...
Click Through Rates in Google and Bing
Websites strive to achieve top rankings because the top spots always get the most clicks and visitors. This may seem obvious but the difference between Position 1 and Position 10 is quite astounding: “A change in rank from 10 to 1 [in Bing] will generate approximately 1650% more traffic and associated sales.” (Slingshot SEO) But ...
Help Local Customers Find You with Google Places
When was the last time you searched online for a business in your neighborhood? If you are like the majority of Internet users about 20% of your online searches are localized. From a business perspective, it is important to be found for these localized searches. People are looking for products and services in close proximity. ...
Is Your Website Ready For Mobile Search?
Even if your website has undergone extensive search engine optimization it may not be fully equipped to perform well in mobile search engines and most likely will not provide a friendly user experience for visitors viewing pages from Smart Phones and other small phone screens. The time for preparing your website for mobile platforms is ...
Google vs Bing: What’s the Difference and Who Should I Optimize For?
The term “search” has become near synonymous with Google. When asked a question that we don’t know the answer to, we commonly respond, “I don’t know, just GOOGLE it!” Just over two years ago Microsoft launched its newest Search Engine called Bing. Bing was marketed as a ‘decision engine’ and has grown in popularity ever ...
Universal Search – Strategize Your Way to the Top
Most companies are not taking full advantage of universal search and are really missing the opportunity to increase their exposure and interact with their visitors in a new exciting way. We'll show you how you can utilize Universal Search to push your website to the top of the search results and drive more traffic to your website with this exciting addition to Google Search.
LSI & Artificial Intelligence Behind Google’s Algorithm
In order to attempt to understand how Google’s algorithm works and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from. These concepts may sound strange at first but once you start putting it all together it begins to make a lot more sense. First and foremost Google ...
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