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Reflections on Fresh Google Algorithm Updates
In the first week of November 2011 Google announced Fresh, the newest addition to Google’s algorithm updates. This update comes on the heels of Panda updates that hit the web in phases over the summer and early fall of this year. The purpose of Google Fresh is to deliver more up-to-date and relevant search items ...
Reflections on Recent Panda Updates
It has been over a month since the most recent Panda update (2.5) hit the web. How has your website fared? Before we start let’s take a step back and remind ourselves the purpose of Panda. Panda is Google’s most recent algorithm update; its goal is to reduce duplicate content and promote useful content on ...
Help Local Customers Find You with Google Places
When was the last time you searched online for a business in your neighborhood? If you are like the majority of Internet users about 20% of your online searches are localized. From a business perspective, it is important to be found for these localized searches. People are looking for products and services in close proximity. ...
Is Your Website Ready For Mobile Search?
Even if your website has undergone extensive search engine optimization it may not be fully equipped to perform well in mobile search engines and most likely will not provide a friendly user experience for visitors viewing pages from Smart Phones and other small phone screens. The time for preparing your website for mobile platforms is ...
Google vs Bing: What’s the Difference and Who Should I Optimize For?
The term “search” has become near synonymous with Google. When asked a question that we don’t know the answer to, we commonly respond, “I don’t know, just GOOGLE it!” Just over two years ago Microsoft launched its newest Search Engine called Bing. Bing was marketed as a ‘decision engine’ and has grown in popularity ever ...
LSI & Artificial Intelligence Behind Google’s Algorithm
In order to attempt to understand Google’s algorithm and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from. It all may sound weird at first; but once you try putting it all together it starts to make more sense. First and foremost Google is using artificial intelligence ...
Keeping Your Web Pages Out of Google’s Omitted Results
Now that you have identified why your web pages were moved to Google’s omitted results and how to correct the problem; it’s time to ensure that you keep them out. Below are a few good pointers for moving forward and keeping your web pages out of Google’s Omitted Results. If you use a Dynamic Web ...
Why Web Pages End Up In Google’s Omitted Results
Most websites are not gaining in the organic search engine exposure they deserve on Google, due to one very big problem…omitted pages within Google’s search results. In order to maximize your search engine rankings you need to have content (web pages) that are recognized by the search engines. Each of those pages has the potential ...
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