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22 Dec Posted by Carissa in Content, SEO FAQ's | Comments

I’m writing some new content for my website. Can you give some pointers for designing the layout of the pages?

When writing new content keep in mind how you typically read (or ‘scan’) a web page for the first time. Typically, people spend the first 8 to 12 seconds scanning the page to see if it contains what they are looking for. Studies show people scan the pages using an “F” pattern or “F Behavior”: ...

16 Dec Posted by Carissa in Content, Keywords, SEO FAQ's | Comments

What is the importance of keyword tags these days?

Keyword meta tags are included in the HTML code (source code) of each page: The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular ...

13 Dec Posted by Carissa in Content | Comments

4 Tips for Better SEO Content Writing

One of the main strategies during the on-site optimization stage of search engine optimization is SEO writing; creating new and engaging content for our clients’ websites. In some cases websites will have very little text. In other cases websites will have duplicate content taken from other websites such as their manufacturers’ sites or their franchisers’ ...

24 Nov Posted by Carissa in Content, Google, Latest SEO News | Comments

Reflections on Fresh Google Algorithm Updates

In the first week of November 2011 Google announced Fresh, the newest addition to Google’s algorithm updates. This update comes on the heels of Panda updates that hit the web in phases over the summer and early fall of this year. The purpose of Google Fresh is to deliver more up-to-date and relevant search items ...

09 Nov Posted by Carissa in Content, SEO FAQ's | Comments

Will duplicate content harm my site rankings?

Unless your duplicate content is in direct violation with a copyright, duplicate content will do little harm to your website in terms of rankings. With that said however, it also provides no real benefit, other than providing information to your visitor. Search Engines only credit the first website it crawls and indexes with the authorship of the ...

01 Nov Posted by Carissa in Content | Comments

How to choose the right keywords for your website

A lot of website owners looking to perform basic search engine optimization on their website start with creating a “Keyword List”. These keywords are then incorporated into the website’s content. But how do you create a targeted keyword list that will help you achieve your website goals? Any proper keyword selection process should examine 4 key ...

31 Oct Posted by Carissa in Content, SEO FAQ's | Comments

How much text should I put on my web pages? Is 1000 words per page too much?

Generally you only need to worry if your web pages have too little or no text at all. There are far too many websites that contain little to no text. Since search engines are text driven (they can only read text) so having little or no text on your site becomes a huge problem. If you do ...

06 Sep Posted by Carissa in Content, Marketing & Promotions, e-commerce | Comments

How to Write Compelling Call to Actions for your Website

In a previous article we discussed the importance of having a compelling “call to action” on each of your web pages. The article explained that a “call to action” or “action statement” is what converts your website visitors into customers and ultimately what increases your Return on Investment (ROI) for Search Engine Marketing services such ...

29 Aug Posted by Carissa in Content, Marketing & Promotions, e-commerce | Comments

Importance of Writing Compelling Call to Action Statements for SEO and Web Design

Have you ever visited a website and found yourself unsure of what you are supposed to do? Perhaps you wanted to make a purchase or get more information but there was no way to do so. Now try to remember what you ended up doing on this seemingly dead-end website. Chances are, you clicked away ...

26 Jun Posted by Angela in Content, Marketing & Promotions, SEO Web Design | Comments

7 Deadly Sins of a Website Owner

Alas, we live in a sinful world. Website owners will find that there’s no shortage of articles, forums and blogs that cover the following sins about websites: “Website Design Sins” such as poor loading times, poor navigation, poor or inconsistent layout, poor use of frames, no Meta data and browser incompatibility issues. “Website Copy Sins” ...