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Does Search Optimization Still Work and Is SEO Worth It?
Last week an interesting study by Econsultancy in partnership with Adestra came across my desk thanks to MarketingCharts.com. The headline read “Global Marketers Still Rate SEO … as Tops for ROI” The study found that 3/4 global marketers rated SEO as being either “excellent” or “good” when it comes to Return On Investment. This makes ...
4 Videos to Create in 2013 Plus Optimizing YouTube Videos for SEO
As 2012 comes to a close and we start to take a look back at the year we will start discussing some key trends and sharing recommendations we have made to clients in order to help you move into the New Year with renewed energy. The first trend or topic to discuss is creating YouTube ...
SEO Competitor Analysis Tool and Checklist
Do you really understand your competitor’s SEO strategy? Do you have enough information to outperform their SEO initiatives? Knowing their strategic direction can be very important. This sample competitor analysis is designed to help you understand your competitors, determine how their strategy is evolving over time and know how they will affect your success, all while looking for ...
4 Biggest Website Mistakes Made by Small Businesses
A study published by SMB DigitalScape earlier this year points out alarming shortfalls of the majority of small business websites. While the study suggests that many small business websites are not technically sound from a search engine optimization point of view there are some bigger blunders at hand that can be fixed in less than ...
An SEO Perspective to Being Held Hostage by a Web Developer or Host
Do you know if you have full control over your digital assets? On occasion we have clients who are restricted to what changes they can make on their website because of limitations placed by their web developer or web host. We feel the frustration our clients have towards being stuck between the proverbial rock and ...
Establishing Realistic Ranking Goals and Expectations When It Comes to SEO
This blog post comes out of one of the most frequently asked questions by prospective clients: “What should my expectations be … can I expect 1st page listings?” There is nothing wrong establishing expectations before entering a project or making an investment. After all you would never buy a mutual fund without knowing its expected ...
Top 4 Marketing Restraints Small Businesses Face
Does it feel like your hands are tied? It’s inevitable that most small businesses feel crunched for time, resources, expertise and proper sized budgets in most aspects of their business. This is no exception when it comes to SEO. The purpose of this article isn’t to scold but to help small businesses understand the consequences of ...
7 Ways to Get Local Google Places Reviews from Your Customers
Let’s admit it … getting your customers to write reviews can be very difficult no matter how outstanding your products and services are. But just because it’s hard doesn’t mean you can ignore the fact that you need reviews. A key component of a successful Google+ Local (formerly known as Google Places) listing for your ...
7 Quick Tips for Smarter SEO Using Google Analytics
Are you overwhelmed with all the data provided about your website when using Google Analytics? Without clear goals or the right approach to interpreting event tracking, bounce rate, direct traffic, unique visitors, traffic sources and a lot of other website data, you can easily get lost in a sea of numbers, charts and data confusion. ...
Improve Your Website with Proactive Thinking
Chances are in the first five minutes of researching how to improve website quality and ranking you’ll notice that most resources reference back to the basics of Search Engine Optimization (SEO) focusing on these four primary areas: Website Content Website Design and Structure Social Marketing Link Profile While you must continue to create extraordinary products ...
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