Carissa // Posts published by Carissa
How to Write Compelling Call to Actions for your Website
In a previous article we discussed the importance of having a compelling “call to action” on each of your web pages. The article explained that a “call to action” or “action statement” is what converts your website visitors into customers and ultimately what increases your Return on Investment (ROI) for Search Engine Marketing services such ...
Importance of Writing Compelling Call to Action Statements for SEO and Web Design
Have you ever visited a website and found yourself unsure of what you are supposed to do? Perhaps you wanted to make a purchase or get more information but there was no way to do so. Now try to remember what you ended up doing on this seemingly dead-end website. Chances are, you clicked away ...
Google vs Bing: What’s the Difference and Who Should I Optimize For?
The term “search” has become near synonymous with Google. When asked a question that we don’t know the answer to, we commonly respond, “I don’t know, just GOOGLE it!” Just over two years ago Microsoft launched its newest Search Engine called Bing. Bing was marketed as a ‘decision engine’ and has grown in popularity ever ...
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