Carissa // Posts published by Carissa
SEO is Like a Car
An article posted on Search Engine Guide titled, “SEO is Like [Insert Analogy Here]” a couple months ago caught my attention, particularly because the very first analogy is one we use often here at 1st on the List Promotion when speaking with prospective clients. The analogy in the article is worded: SEO is like a ...
Customized SEO – Think Outside the Box
One major trend we have noticed in the SEO industry in recent years is “packaged” or “boxed” SEO services. You have probably come across countless SEO companies offering three or four SEO bundles much like a cell phone company offers. These companies assume that you will find what you need within one of their packages ...
How to Design a Custom 404 Error Page
Have you ever been frustrated by trying to visit a particular web page and instead of being greeted with the content you are looking for you get a 404 page instead? Messages such as “Page Not Found” or “Requested URL not Found” can be extremely frustrating in your quest for a particular piece of information. ...
I’m writing some new content for my website. Can you give some pointers for designing the layout of the pages?
When writing new content keep in mind how you typically read (or ‘scan’) a web page for the first time. Typically, people spend the first 8 to 12 seconds scanning the page to see if it contains what they are looking for. Studies show people scan the pages using an “F” pattern or “F Behavior”: ...
Winning Habits of Effective SEOs – How Do We Measure Up?
A recent article posted by Neil Patel titled “7 Habits of Highly Effective SEOs” caused us to stop and think. Mr. Patel asked, “Why are some of these SEOs good at what they do while others aren’t?” and answered his question by presenting 7 different effective SEO habits that lead to effective SEO. So how ...
What is the importance of keyword tags these days?
Keyword meta tags are included in the HTML code (source code) of each page: The original purpose of a keyword tag was to help Search Engines understand the content of the page by listing the most important words within the text. Over time people began to take advantage of boosting their listings by placing popular ...
Is it true that the size of a website affects its rankings?
This was true in previous years when big sites with a lot of pages always seemed to rank better than smaller sites. However, thanks to the sophistication of Search Engines, the quality of the website plays a much larger factor in determining rankings. Creating a lot of web pages just for the sake of having ...
4 Tips for Better SEO Content Writing
One of the main strategies during the on-site optimization stage of search engine optimization is SEO writing; creating new and engaging content for our clients’ websites. In some cases websites will have very little text. In other cases websites will have duplicate content taken from other websites such as their manufacturers’ sites or their franchisers’ ...
Is there a quick way to tell which of my web pages are indexed by Google?
Go to Google and search “Site:[website]”. For example: The search results list all of the pages that Google has in its index for your website. You should note that these pages are listed in order of importance, as determined by Google. ● ● ● For more information about Search Engine Optimization or any of our ...
SEO and Customer Retention – What do you do with your SEO traffic?
A recent article published by Search Engine Journal called Beyond SEO: Retaining the Visitor caught my attention. It was particularly interesting because I was just discussing one of our clients who is getting great visibility results in their SEO Campaign. However, it seems they are struggling with converting all their SEO generated traffic into customers. ...
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