October, 2008 // Posts published in October, 2008
30 Oct
Posted by Angela in PPC Advertising, Understanding SEO | 4 comments
PPC Versus SEO – Where Do You Get the Best Value
Pay-per-click (PPC) online marketing is much like conventional marketing where you pay for exposure; once you set a budget you can expect to have your ads shown and clicked on a “predictable” number of times. PPC marketing is very conventional and very predicable except for the fact that you still cannot predict your cost per ...
29 Oct
Posted by Angela in e-commerce | 3 comments
Writing Powerful Product Descriptions That Sell
In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product. In order to persuade, you need to inform and entice. However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use ...
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