July, 2008 // Posts published in July, 2008
How the Search Engines View Linking
Good quality in-bound links have become more and more important in how the search engines rank web pages yet many website owners still have misconceptions about building links for link popularity and how links figure in their search engine optimization efforts. How the Search Engines View Linking Link pop, link popularity, page rank, PR, inbound ...
Two Types of Content
A major part of search engine optimization (SEO) is content development. Since the search engine robots only read text, it’s crucial to have good relevant content that supports your website’s main keyword phrases. The more relevant your content is to a search query, the better your chances that the search engines will rank your pages ...
SEO On-Page Factors
There are a number of strategies you can use to improve your search engine optimization efforts, some of which include on-page optimization and how to avoid duplicate content issues. On-Page Optimization On-page search engine optimization relates to on-page modifications that assist your web pages in becoming more relevant to specific keyword phrases contained within your ...
SEO and Server Related Issues
When website owners refer to search engine optimization (SEO), you will often hear about keywords, content development, meta & title tags and building their link popularity. Rarely will you hear them mention server setup or how their server could be keeping them from ranking well in the search engines. You may ask “Why would the ...
Creating a Successful PPC Advertising Campaign
A pay per click (PPC) advertising campaign must have the following: Budget, Keywords, Ads, Sales Copy and Products. The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, ...
Top Keyword Phrases – Will They Bring Traffic or Sales?
What most people consider to be the “top keyword phrases” (related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry. These “top keyword phrases” are generally the most sought after because they generate a lot of traffic, but does more traffic equate to ...
Targeting Web Pages for What the Searcher Needs
There are two things that people use the major search engines for; Research (finding information) And making purchases (finding products or services) These two concepts are driven by two distinctively different types of search phrases and mindsets. The internet is a tool that can be used to learn. In this same concept, in your search ...
Keeping Your Web Pages Out of Google’s Omitted Results
Now that you have identified why your web pages were moved to Google’s omitted results and how to correct the problem; it’s time to ensure that you keep them out. Below are a few good pointers for moving forward and keeping your web pages out of Google’s Omitted Results. If you use a Dynamic Web ...
Why Web Pages End Up In Google’s Omitted Results
Most websites are not gaining in the organic search engine exposure they deserve on Google, due to one very big problem…omitted pages within Google’s search results. In order to maximize your search engine rankings you need to have content (web pages) that are recognized by the search engines. Each of those pages has the potential ...
Finding the Right Mix for Internet Marketing
Somewhere throughout life you’ve probably heard the saying, “don’t put all your eggs in one basket”. This axiom is as true for your Internet marketing strategy as it is for anything else. A mix of various forms of online advertising combined with website analytics will allow you to test for measuring conversions, tracking ROI and ...
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