Traffic Sources for Websites in 2014

A recent study by BrightEdge confirms once again what we’ve known for years: Organic traffic drives traffic to websites. It can vary between 42% up to 73% of total traffic depending on your industry: Retail – 42% Hospitality – 49% Technology/ Internet 49% Media – 51% […]

Your Go-To Killer Website Content Checklist

It happens so often in the workplace. You write a new blog post or page for your website, run it through spell check, then hit the submit button. Then you give it a once over when it is online and you find glaring errors or […]

How to Choose Relevant Keywords in 5 Easy Steps

Wondering how to start choosing keywords? Does your list keep getting longer? Are you covering all your bases? Picking keywords isn’t a hard task or some magical formula. It is simply thinking about who you are, what you provide and where you provide it and […]

What I’ve Learned About Social Media

Recently a client forwarded us some interesting articles and thoughts on Social Marketing. The information included this statement that really stood out to me: People don’t want to talk about brands or companies, they want to gossip about their family and friends. What do you […]

The Newbie’s Guide: What is Search Engine Optimization and How Does it Work?

Is Search Engine Optimization (SEO) just a buzz phrase you hear floating around the office among your colleagues? In this article our goal is to help you understand SEO better by explaining the fundamentals of how Search Engines work, what Search Engines need to rank […]