Search Engine Optimization articles, tips and practical advice for getting results with your website.
Benefits of Inbound Marketing Online
To understand inbound marketing vs outbound marketing, let’s first look at outbound marketing; for instance, a telemarketer cold calling your home is just one example of outbound marketing. You sit down for a nice family dinner and the phone rings. How many times has this happened to you? When you answer (if you answer) a ...
Consumer Perception of Top Search Engine Rankings
I suggest that before you read this blog post you should first take off your “business owner hat” and put on your “consumer hat”; in other words, read this post as if you were the consumer. Imagine that you are at home on a Friday night and trying to decide where to go for dinner. ...
SEO is Like a Car
An article posted on Search Engine Guide titled, “SEO is Like [Insert Analogy Here]” a couple months ago caught my attention, particularly because the very first analogy is one we use often here at 1st on the List Promotion when speaking with prospective clients. The analogy in the article is worded: SEO is like a ...
Customized SEO – Think Outside the Box
One major trend we have noticed in the SEO industry in recent years is “packaged” or “boxed” SEO services. You have probably come across countless SEO companies offering three or four SEO bundles much like a cell phone company offers. These companies assume that you will find what you need within one of their packages ...
How to Design a Custom 404 Error Page
Have you ever been frustrated by trying to visit a particular web page and instead of being greeted with the content you are looking for you get a 404 page instead? Messages such as “Page Not Found” or “Requested URL not Found” can be extremely frustrating in your quest for a particular piece of information. ...
I’m writing some new content for my website. Can you give some pointers for designing the layout of the pages?
When writing new content keep in mind how you typically read (or ‘scan’) a web page for the first time. Typically, people spend the first 8 to 12 seconds scanning the page to see if it contains what they are looking for. Studies show people scan the pages using an “F” pattern or “F Behavior”: ...
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