Professional Website Promotion Company Canada
Search Engine Optimization & SEM Marketing Services

Success on the Internet is all about attaining online visibility for your web pages and attracting highly targeted traffic for your website.

Both of these areas are addressed by professional website promotion, which may include search engine optimization (SEO) and search engine marketing (SEM) services.

You can imagine how difficult it is for people to find your site when the Internet is growing by approximately 50-million pages a day!

Having a website and not promoting it is like having a billboard on a deserted island…who is going to see it?

Website Promotion - Definition

What is website promotion? In its simplest terms, website promotion is any technique, strategy or service used to promote your website and increase visibility on the Internet in order to bring more visitor traffic to your website. Think of it as an all-encompassing phrase describing various promotional techniques that can by utilized individually or in combination to form a solid, cohesive whole…an online website promotion strategy…see Website Promotion Chart for a visual representation.

Professional Website Promotion Techniques/Strategies

Search Engine Marketing (SEM): another term for website promotion that focuses on getting a website to appear near the top of search engine listing results. Search engine optimization (SEO), pay per click (PPC), paid inclusion, directory registrations, and link popularity (link building/exchange) are all forms of SEM.

Email Marketing: a form of website promotion that focuses on running an email campaign to existing and potential customers for promotional purposes. It is an inexpensive form of advertising but has been overdone --most people currently regard 'unsolicited' email as 'spam' or 'junk'.

Banner Ads: website promotion that focuses on using graphical ads placed on websites that provide a hyperlink to the advertised website. These graphical ads can be logos, animations, graphics, images, or plain text. Banner ads are better for 'brand awareness' purposes than for revenue generation. Click-through rates are less than 1% and the ads are usually sold based on 'impressions' (how many times an ad will be viewed) rather than 'click-through' numbers (how many time an ad is actually clicked on).

Publishing Articles & Newsletters: website promotion that involves article and newsletter publication. The reasons for writing articles and/or newsletters include sharing information, showing gratitude, and helping others to do or learn something. This form of website promotion is highly regarded by the general public and can be used to advertise your products or services with subtlety and to establish yourself as an 'authority' in your field.

Affiliate Marketing Programs: a form of website promotion that focuses on accomplishing Internet marketing success by offering a revenue sharing program to get other websites to drive traffic to your website; the affiliate website then receives a portion of the income generated (also referred to as associate, referral, sponsor, partner, and reseller programs).

Copywriting & Press Releases: website promotion that focuses on writing optimized 'copy' or press releases that help to promote your company, products, or services. Well-written optimized copy can have a profound affect on sales. Press releases are newsworthy stories about your business that you submit to the media in hopes of gaining exposure. The general public is much more receptive to stories they see or read in the media than to advertisements.

Web Site/ Event Sponsorships: a form of website promotion that focuses on you becoming a sponsor of a website, event, or contest. Believe it or not, there are many opportunities for this on the web… you just need to put the time into finding them --better for raising 'brand awareness' than 'revenue generation'.

Multiple Domains: focuses on purchasing/ owning many domains to reach specific markets. Reasons for pursuing this website promotion strategy include better results in search engines, having multiple entry points for your business, branding/promotion efforts, revenue generation, protection, and providing regional content.

What Is The Best Website Promotion Technique?

Only you or your marketing/ sales/ advertising department can best answer which website promotion technique is best for you.

You have to decide what it is that you want to do and then implement the website promotion strategies that will help you accomplish your online marketing goals and objectives.

Each of the above website promotion services and techniques has its pros and cons and not all can be, or should be, tried at the same time --unless you have a very large advertising budget.

Having said that, it is important to realize that more than 85% of Internet users rely on search engines to help them find what they are looking for --if your business in not appearing in the top two pages (top 20 rankings) on the major search engines, you are missing out big time on the opportunity to reach out to new customers.

Many Internet marketing experts will tell you that Search Engine Marketing (SEM) is one, if not the most, cost-effective forms of website promotion out there.

In fact, SEM strategies like search engine optimization (SEO) and pay per click (PPC) have the best Return On Investment (ROI) of any form of advertising…both online and offline!

These forms of website promotion deliver the kinds of customers every business is looking for… customers who are actively looking for the products and/or services, usually quite close to the time they are looking to make a purchase!

How To Select The Right Website Promotion Company

It is important to remember that before you can decide on which professional website promotion company to work with, you first need to decide which of the above techniques or services (or which combination of services) you want to employ for your online business venture.

By knowing this you can accomplish a number of things.

  1. First, knowing which professional website promotion strategies to pursue helps you to better define your online marketing goals and objectives.
  2. Second, knowing which website promotion strategies to pursue dramatically shortens the list of companies that you will need to research and talk to…with so many companies out there, finding the right one is no easy matter.

What To Look For In A Website Promotion Company

  • Offerings - what type of professional website promotion services do they provide?
  • Techniques Used -do they do ethical or unethical website promotion & optimization?
  • History - how long have they been providing professional website promotion services?
  • Clients - will they provide client names/ references for you to contact?
  • Industry Standing - how are they regarded by their peers in the field?
  • Qualifications - what are their professional website promotion credentials/ designations?

You should carefully consider all of the above before making any definite decisions and keep in mind that costs and the level of professional website promotion service you can expect will vary from company to company.

And like everything else in life, you get what you pay for so don't short change your business by selecting the least expensive website promotion service.

Competition for top rankings is fierce and is getting tougher all the time as more and more businesses develop, implement, and maintain online website promotion and link building strategies.

And be realistic with your website promotion expectations.

Is it fair to expect top rankings with a monthly budget of $500 or less when your competition may be budgeting anywhere from $1000 to $20,000+ per month for professional website promotion services?

Yes, achieving top rankings is possible --but are you willing to put the time and money required into it?

The Art & Science of Professional Website Promotion

While incorporating search engine optimization and website promotion strategies is not an exact science, it is an art; and because the search engines are always making changes to the algorithms they use to rank web pages, there is no one solution that fits all sites.

But if done properly, professional website promotion can have a profound impact on profits... there are many, many successful businesses out there whose only source of income is their website.
These businesses know and understand what Internet Marketing is all about and are committed to implementing successful website promotion strategies for the long-term… you must start thinking the same way.

About 1st on the List

1st On The List Promotion Inc is a professional website promotion company based near Vancouver, BC Canada that focuses solely on website promotion techniques like search engine optimization (SEO), pay per click management (PPC), paid inclusion, directory registrations, and link exchange/link popularity campaigns.

We are professional, certified Web Positioning Specialists and SEO Strategists who adhere to ethical SEO best practices.

Since 1997 (the early days of the Internet Marketing industry) we’ve been offering highly successful, spam-free, professional website promotion services to clients throughout Canada and the United States.

Talk to us and get straightforward, expert advice regarding your website promotion and marketing needs.

Call Toll Free at 1-888-262-6687 or complete the Request Information form to learn more about any of our professional website promotion services.