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Website Optimization
(SEO) Services

When selecting a website optimization firm for your search engine optimization services, you will want to ensure that there is a complete understanding of your company’s core goals and what the anticipated results will be.

It is also important that you provide your website optimization firm with what they will need to carry out a successful search engine optimization (SEO) campaign.

Outlined below is some important information you need to know about website optimization services and what to expect from the website optimization firm you choose.

Keyword Research & Selection Process

You may already have a list of specific “keyword phrases” you are interested in. Be sure to provide this list to the website optimization firm as a starting point, so that they understand not only the “key” words that you feel are important to your business, but also what direction you want your website optimization services to pursue.

Understand that the keyword list you provide may not be the final list, but it does provide a good basis for the keyword research and selection process, which may uncover more viable (targeted) keyword phrases for increasing your company’s ROI.

The keyword research and selection phase is an important step when delivering website optimization services and should be reviewed with an open mind and a willingness to select the “best” possible keyword phrases that will deliver the optimum results you are after.

Site & Server Analysis

During the site & server analysis phase, the website optimization firm will need to review your website at the server level. It is important and necessary to gather all the information they will need, such as FTP access, any database access, usernames, passwords, etc.

If your website is stored in a content management system (CMS) it is likely that your website optimization firm will need access to this as well. Talk to anyone that is responsible for your site (website designers, developers and IT members) to ensure that all access is readily available to the website optimization firm.

If there are reasons why you are not able to provide access, be sure to let your website optimization firm know about the limitations so they are able to find a way to work around this and still be able to get the information they need. Again, the Site & Server Analysis is a crucial element of your website optimization services. If the search engine spiders cannot access and crawl all of your pages due to site or server issues than your entire search engine optimization efforts may be in vain.

Content Development & Analysis

The website optimization firm will review your website’s content to determine the best pages to optimize. It may be necessary to create new content pages in order to support your targeted keyword phrases. It will be your responsibility to provide additional content to be optimized if additional content is required.

The website optimization firm will review your keywords and tie specific phrases to related pages within your website.  These keyword phrases will then be worked into various areas within the pages to not only give the proper weight and density to aid in increasing your website’s relevancy and rankings, but to also ensure that your targeted keyword phrases are used in context, and meet certain other criteria such as keyword location on the page, proximity to other related terms and phrases, etc.

The optimized copy will be provided to you for your review, revisions and approval. Website optimization services may include other web elements such as bold, italics and underlining, which can be added to pages to help provide emphasis. Headings and sub-headings may also be added / revised to help provide improved structure to your pages.

Internal Link Structure

While all web sites have some sort of link structure for visitors to view various pages throughout the website, not all internal link structures are search engine friendly. Additionally, most website designers do not utilize textual links within the body copy.

Your website optimization firm will review your website’s internal linking structure to ensure that the search engines are able to access all the pages within the site. They will also add textual links where applicable to indicate relationships between pages that are related in topic. 

Professional SEO Consultants

As you can see, website optimization services touch upon every aspect of your website to provide comprehensive search engine optimization in order to produce effective results that can be seen with increased search engine rankings for your web pages.

For more information about professional website optimization services in Canada or the U.S., contact our Vancouver based website optimization firm. Contact 1st on the List SEO consultants by Email or call us
Toll Free at 1-888-262-6687 or complete our online Request Information form.