Search Engine Optimization » SEO » Web Design
Having a search engine friendly web design is crucial to a successful search engine optimization (SEO) campaign.
Often times there are server configurations and web design technologies that can keep search engine robots from “crawling” or “spidering” the website properly. The effects of this can be devastating, especially if your web site pages cannot be indexed.
One of the first things our SEO consultant will do for each client is complete a “website analysis” and “server analysis” to ensure that the client’s website and server are set up properly and that the web design is search engine optimization friendly.
GET HELP WITH SEARCH ENGINE FRIENDLY WEB DESIGN
A web design that is not search engine friendly will not be crawled properly, if at all, which means that your web pages simply cannot be indexed or rank well in the major search engines like Google and Yahoo!
A proper search engine friendly web design that allows your web pages to be properly “crawled” by the search engine robots is crucial to having your web pages properly indexed and ranked to achieve top search engine rankings.
There are a number of key areas within a website and host server that can prevent the website (or server) from being crawled and indexed properly by the major search engines. Web design search engine optimization looks at how the page is coded, which can makes the difference between an SEO friendly page and one that is not SEO friendly.
Not unlike content writing, there are many ways to write the source code of a web page so that the web design can be search engine optimized. Some methods of coding are much more search engine friendly than others; the important thing is to always use the most search engine friendly web design possible.
1st on the List design consultants evaluate the source code of each web page and uses a format that doesn't inhibit the search engines from reading your website and extracting the information they need to evaluate what your website offers.
In many cases the actual visual appearance of the web page doesn't need to be altered in order to improve web page search engine optimization. However, in many cases the source code does require changes in order to make it easy for the search engine robots to read the website properly.Well known web design elements that impede search engine indexation include:
| Javascript Navigation's | All Flash Websites | |
| Flash Navigation's | Frames |
Aside from blocking or keeping search engine robots out of the site, there are some specific server and site design elements noted within the “search engine guidelines” that the search engines consider problematic. Some of these problematic site and server areas are:
Canonical Domains (where additional domains are re-directed to your primary domain)
URL's With Multiple Parameters
Duplicate Content
While the web design elements noted above can be easily corrected to help make your web design more “search engine friendly”, they must first be identified and corrected.
It is important to a search engine optimization campaign that your web master or an SEO professional correct these problem areas prior to the on-page optimization.
This will ensure that your site remains free from errors and is able to be properly indexed and ranked by all of the major search engines. Implementing the recommendations from the results of the site and server analysis may be crucial to alleviate specific problems that would prevent the website from receiving the rankings it deserves.
Google, Yahoo! & MSN provide documented guidelines to help increase your natural search engine rankings.
As your SEO professional, we utilize these guidelines as well as our team’s extensive knowledge to ensure the problematic areas are corrected to create a search engine friendly web design that ensures your success.
Below are links you can follow to view these search engine guidelines:
While the site and server analysis can be done at any stage, we highly recommend that it be carried out prior to web design search engine optimization and before the keyword research is completed. Site and server analysis should definitely be completed before search engine optimization has begun.
Along with search engine friendly web design and search engine optimization services, 1st on the list also offers affiliate program management and marketing plus SEO consulting services.
To learn more about 1st on the List Promotion Inc or any of our SEO services or for more information on affordable search engine friendly web design Contact us today or call
Toll-Free at 1-888-262-6687.
Complete our Request Information Form for a free initial consultation.



