Search Engine Optimization » SEO » Optimization Stages 

SEO Strategy – Optimization Stages

Below is a brief outline of the strategy and search engine optimization (SEO) techniques that your SEO consultant will employ, incorporating Advanced SEO Services to improve your website content, quality and relevance.

These SEO techniques and strategies are meant as a guideline only and may vary depending on the client.

As your SEO expert, we can customize our advanced SEO services to meet your specific website marketing objectives. For more information contact an SEO consultant at 1st on the List Promotion Inc.

REQUEST A QUOTE for Advanced SEO Services

SEO Strategy - Stage 1
Site & Server Analysis

The first stage in the SEO process is to conduct a thorough “site and server analysis” of your website. This SEO strategy will address any problem areas in the back end that may possibly be preventing the search engine robots from properly accessing (or spidering) and indexing your site.

Some of the areas covered in a site and server analysis may include checking for:

  Canonical Domains Duplicate Content Issues
  Broken Links Slow Loading Pages
  Black List Checks Proper 301's On Multiple Domains
  Reverse DNS Look Up Dedicated IP Address
  Plus Many Others  


SEO Strategy - Stage 2
Keyword Research

Researching and choosing the best keyword phrases to target for your SEO optimization campaign is a crucial step in the SEO process. Your SEO keywords must be relevant to the products and services that you offer and be supported by your web page content.

As part of the keyword research process we will also check to find out the relevant SEO keywords or phrases that your competitors are listed for and analyze to see why they may be listed better. We then use a number of professional keyword research tools to narrow down our SEO keyword choices based on several criteria:

The Number of Searches – we only select keyword phrases that are actively searched on
The Amount of Competition – highly competitive keyword phrases are difficult and costly to attain and maintain; we only SEO keywords that are relevant, attainable and will attract highly targeted, qualified traffic.
Market Coverage – for maximum exposure and SEO program success we choose a variety of highly relevant SEO keyword terms (and multiple word combinations) that offers the greatest potential for improving your content and visitor experience.

SEO Strategy - Stage 3
Website Optimization & Content Development

This third stage SEO strategy is designed to improve you site content and relevance and involves three areas:

  1. Developing Optimized Text Content that supports your relevant keyword phrases
  2. Link Building to improve link popularity and page rank

  3. Manually submitting your web page URLs to the major search engines

Developing Optimized Text Content - SEO copywriting involves developing keyword rich, unique text content that supports your relevant keyword phrases and is the next crucial step of essential advanced SEO services. Areas covered may include:

  • Developing unique Meta Titles, Meta Descriptions and Keyword Tags for each of your main pages
  • On-page search engine optimization of your existing page text on your most important pages
  • Creating a sitemap.xml file plus robots.txt files and custom 404/error page
  • Cleaning and optimizing the source code for each page
  • New page development to create unique content to support your targeted keyword phrases
  • Integrating new page content into your website
  • Conducting internal link analysis, site link checks and improving your internal linking structure
  • Creating optimized text for alt tags as required

LinkBuilding – SEO linking involves directory registrations to many of the major website directories. The linking SEO strategy includes developing optimized Titles and Descriptions for link text. We also offer submission services to the top social book marking networks plus social networking and optimized press release services.

Search Engine Submissions – Search Engine Submissions – Once we have completed your SEO copywriting, SEO linking and content development we develop a Google site map XML file to help with the submission of your web pages. Your URLs are manually submitted to the major search engines including Google™, Yahoo! Search™, and MSN Search™.

SEO Strategy - Stage 4
Website Analytics & Progressive Search Engine Optimization

Once the SEO strategies have been completed and your optimized pages have been submitted it can take up to several months for the search engine robots to properly crawl, index and list your web pages accordingly.

The fourth stage SEO strategy involves website analytics, measuring conversions and a progressive SEO optimization program. The progressive SEO program involves:

  • Monthly checks to make sure all your pages are still properly indexed
  • Re-submitting any pages that may have dropped or not been properly indexed
  • Verifying that your web pages are ranking for their relevant keyword phrases
  • Setting up and monitoring performance analytics (such as Google Analytics)
  • Analyzing conversion data and making adjustments to your pages as required
  • Conducting ongoing on-page and off-page SEO optimization as required to improve keyword positioning (such as modifications to internal linking, tags, content, keyword density, and so on).
  • Providing quarterly SEO progress reviews with possible recommendations for improving your listings further

More information about our Site and Server Analysis

For more information on any of our SEO strategies, techniques and advanced SEO services or any of the stages involved in the SEO process please call 1st on the List Toll Free at 1-888-262-6687, contact an SEO consultant or complete the Request SEO Services Information form.