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Professional SEO Services
Or In-House/Do-It-Yourself?

Do you need a professional SEO expert or is search engine optimization something that you can do yourself; in-house?

Submitting web pages to the major search engines like Google, Yahoo and MSN can be done by anyone, but very few people understand what it takes and what is necessary to get their pages to rank well.

Quite simply, most existing web pages are not properly optimized for the keyword phrases that best describe the website’s products and services or subject matter.

Essentially, all the search engines want to do is deliver to the searcher the most relevant search results for any given query. The key to ranking well then, is understanding and delivering exactly what the search engines are looking for.

So let’s answer that question by first reviewing what skill sets and knowledge professional SEO experts normally bring to the table when they perform search engine optimization on a client’s website.

Professional SEO Skills

Part of the professional SEO consultant’s job is to not only make sure that web pages have been optimized and have a search engine friendly web design but to also keep up with what is happening in the search engine optimization industry so that they know and can deliver what the search engines are looking for.

Remember that this is still a relatively young industry (since 1996) and it is constantly and quickly, evolving. What may have worked or been acceptable only a few years (or months) ago may now be ineffective or could even hurt your rankings.

Here is a partial list of the knowledge and skill sets that professional SEO consultants bring with them each time they perform search engine optimization for a client.

Professional SEO consultants:

  • Perform a server analysis to address & correct any back-end issues; ie: is the server working correctly? Is the hosting volatile?
  • Perform a site analysis to address broken links, slow loading pages, duplicate content issues, etc.
  • Conduct keyword research and selection so that your site will be optimized properly for related keyword phrases that are most relevant to your business yet will still attract targeted visitor traffic
  • Adhere to the search engine guidelines when optimizing web pages
  • Adhere to the SEO Code of Ethics
  • Assist with quality search engine friendly website design
  • Optimize to satisfy the needs of both the visitor and the search engine crawlers
  • Ensure and if needed help develop a solid navigation structure and/or overcome current navigational issues
  • Set up Bread Crumbs (quick navigation bars) to minimize the number of clicks necessary to find a page
  • Help optimize and make your website more functional so that all pages can easily be accessed by visitors and search engine robots
  • Develop strong internal linking structure so that similar themed pages support each other
  • Create user friendly and search engine friendly quality theme related keyword rich content
  • Create both supportive, informational, optimized page content as well as good marketing copy
  • Improve a website’s Link Popularity and develop good quality inbound links through social networking, social bookmarking, directory registrations and optimized press release services
  • Optimize main site on-page factors including content, page headers, sub-headings, etc.
  • Ensure the correct use of robots.txt, noindex, nofollow and Google xml site map files
  • Manually submit web pages to the search engines (and re-submit as required)
  • Help omitted pages to get back into search engine listing results
  • Continue to maintain your website for future and continuous growth
  • Understand and apply LSI (Latent Semantic Indexing)
  • Understand how search engines use artificial intelligence (LSI, Ontology, Synonymy, Polysemy, etc.)
  • Set up website analytics to help measure ROI (Return on Investment)
  • Understand and adjust professional SEO strategies to conform to search engine algorithm changes
  • Make the necessary web page adjustments to help improve rankings as required

Some professional SEO consultants, like 1st on the List Promotion Inc. will also offer services to create a good marketing mix that includes Professional SEO strategies, Online Ads and Pay Per Click (PPC) Marketing.

So let’s repeat the question. Do you need the skills of a professional SEO consultant or is search engine optimization still something that can be done in-house?

Professional SEO strategies are a lot of work and can easily be a full time occupation. While some aspects of search engine optimization can be done in-house, for best results, turn to a professional SEO consultant.

1st on the List – Professional SEO Consultants

1st on the List Promotion Inc has been operating as full-time professional SEO consultants since the early days of the search engine optimization industry (since 1997). We understand what it takes to successfully optimize web pages for top search engine rankings.

1st on the List is based near Vancouver, British Columbia Canada and services clients throughout Canada and the United States.

For more information or to speak to a professional SEO consultant call us
Toll Free at 1-888-262-6687 or complete the online Request Information form.