Search Engine Optimization » SEO » Companies  

White Hat SEO Companies
Verses Black Hat

The search engine optimization industry is still a relatively young industry (it began in 1996) yet there are a lot of SEO companies in North America and not all of them respectable.

1st on the List is one of the industry's pioneering professional SEO companies and since 1997 we've provided only "white hat" search engine optimization services to hundreds of website owners throughout Canada and the United States.

But how do you tell the difference between good "white hat" SEO companies and the bad "black hat" ones?

Good / "White Hat" SEO Companies

Good SEO companies like 1st on the List, utilize only ethical, industry accepted "white hat" search engine optimization practices.

Most SEO companies understand these search engine optimization ethics or will have their own "code of conduct" (SEO Code of Ethics) that they work by in order to practice safe search engine optimization.

"White hat" SEO companies are very open and should be able to provide proof of their current and past successes including excellent references and a list of SEO client testimonials.

Bad / "Black Hat" SEO Companies

Unfortunately there are also bad, "black hat" SEO companies that do "whatever-it-takes" to gain top rankings for their clients, even at the risk of having their client's websites dropped or even banned by the search engines.

Often these "black hat" SEO companies bend the rules of good ethics to utilize deceptive techniques that are designed to deceive or fool the search engines and/or the searcher.

"Black hat" SEO companies disregard the risk to their clients and use unethical practices that cannot be classified as search engine optimization. Some of these unethical practices may include (but are not limited to):

  • A total disregard and violation of search engine or directory guidelines
  • Misleading searchers and search engine robots
  • Falsely representing someone else's work as their own
  • Blatant use of "spam" techniques such as hidden text, doorway pages, etc.

About 1st on the List

As one of North America's top SEO companies 1st on the List Promotion Inc offers a full range of ethical, "white hat" search engine optimization services designed to improve your web pages so that they are not only user friendly, but also search engine friendly.

1st on the List search engine optimization and marketing services include:

Site and Server Analysis
Keyword Research & Selection
Developing Optimized Page/Text Content
Link Popularity
Pay Per Click Advertising & PPC Management Services
Search Engine Friendly Website Design
SEO Consulting Services
Website Analytics
Directory Registrations
Social Bookmarking
Social Networking
Optimized Press Release Services

Contact 1st on the List

To learn more about "white hat" verses "black hat" SEO companies or for help with your search engine optimization and/or search engine marketing efforts please call 1st on the List Toll Free at 1-888-262-6687, contact our SEO consultant or complete the Request Information form.