Writing Effective Optimized Press Releases

Writing effective press releases will allow you to spread the word about your company, an upcoming event, new products and/or services, etc.

Online press releases can provide website owners with various benefits including syndication opportunities, increase in back links (link popularity) and additional online exposure.

ASK US ABOUT OPTIMIZED PRESS RELEASE SERVICES

What Are Optimized Press Releases?

How to write effective press releases remains as much a concern for online businesses as it has for offline businesses. However, optimized press release services like those available through 1st on the List, may be the best option for your website.

Optimized press releases should include:

Targeted Keyword Phrases - Optimized press releases ensure that your website’s most important “key” words (or keyword phrases) are included within the press release content.

Textual Links - Additionally text links can be added to ensure that the targeted keywords are counted when the search engines calculate their link popularity and PageRank.

Keyword Rich Headings & Sub-Headings – Press release headings and sub-headings are also ideal locations for including your targeted keyword phrases.

Often times when online press releases are created, the copywriter fails to incorporate text links or keyword rich headings and sub-headings.

A 1st on the List SEO consultant can help you create highly effective optimized press releases to ensure that you get the most out of your press release. Optimized press releases can provide a tremendous increase in your website’s organic rankings and listings for specific “key” word search phrases that you want to target.

Press Release Distribution Companies

Usually online press releases are distributed through a number of major press release distribution companies such as PRNewsWire.com, PRLog.org, 24-7pressrelease.com, i-newswire.com and ereleases.com.

These are not optimized press release services but rather press release companies that have a database of webmasters who syndicate press releases via xml / rss data feeds based on content categories and themes.

Once optimized press releases are submitted to PR distribution companies they are then either automatically added to hundreds (or even thousands) of other sites when the data feed is updated, or after the editor or webmaster has reviewed the press releases and determined that they would be of interest to their online visitors.

Free Verses Paid Press Release Distribution

Many of the press release distribution companies offer free and paid distribution services. It is important to understand the difference between these press release services to ensure that you maximize your press release’s exposure.

If you are adding new products and services you may wish to use the paid service. If you have a relatively new website, 1st on the List also recommends using the paid press release services in order to increase your website back links (and link popularity). The free service can be used for longer term results and if you intend on sending out optimized press releases on a regular basis.

Optimized Press Releases Generate Traffic

Optimized press releases can generate a large amount of direct traffic from the press release itself. If the press release is picked up by a website with a large online community that matches your targeted market, this can also dramatically increase your website traffic, plus increase your potential leads and ultimately, potential website sales.

Along with optimized press release services, 1st on the List also offers the following services for improving backlinks and link popularity; social bookmarking, social networking and directory registrations.

For more information on optimized press release services or for help creating optimized press releases call 1st on the List Toll Free at 1-888-262-6687, complete our Request Information form or contact an SEO consultant.