These top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such
Posted in Keywords on Thu July 17th, 2008 - Comments (0)
What most people consider to be the “top keyword phrases†(related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry.
These “top keyword phrases†are generally the most sought after because they generate a lot of traffic, but does more traffic equate to more conversions or an increase in sales? Not necessarily.
These top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such
These top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such
Posted in SEO Information on Tue July 15th, 2008 - Comments (0)
There are two things that people use the major search engines for;
Research (finding information)
And making purchases (finding products or services)
These two concepts are driven by two distinctively different types of search phrases and mindsets.
The internet is a tool that can be used to learn. In this same concept, in your search engine optimization efforts, you need to understand that there is a learning process visitors go through before making purchases for your products or services.
Pleasing Searchers Will Make Your Pages More Relevant
Let’s say you own a mechanics shop and you
Posted in Google on Thu July 10th, 2008 - Comments (1)
Now that you have identified why your web pages were moved to Google’s omitted results and how to correct the problem; it’s time to ensure that you keep them out. Below are a few good pointers for moving forward and keeping your web pages out of Google’s Omitted Results.
If you use a Dynamic Web Template (DWT) either from Microsoft FrontPage or Macromedia Dreamweaver, it is imperative that you set an editable region within the <head></head> section. Once this is done, insure that you have your title, meta description and meta
Posted in Articles on Wed July 9th, 2008 - Comments (2)
Most websites are not gaining in the organic search engine exposure they deserve on Google, due to one very big problem…omitted pages within Google’s search results.
In order to maximize your search engine rankings you need to have content (web pages) that are recognized by the search engines. Each of those pages has the potential to rank within the search engines and bring traffic through the search engines. When you have pages that are omitted from the search results then those pages cannot work for you and are unavailable for visitors
Posted in Promotions on Fri July 4th, 2008 - Comments (0)
Somewhere throughout life you’ve probably heard the saying, “don’t put all your eggs in one basketâ€. This axiom is as true for your Internet marketing strategy as it is for anything else.
A mix of various forms of online advertising combined with website analytics will allow you to test for measuring conversions, tracking ROI and gauging the success of your Internet marketing strategies.
Building a portfolio of successful online advertising campaigns will give you a better grasp of market share and allow you to utilize each marketing vehicle to its fullest potential.
Choosing
Posted in Articles on Mon June 30th, 2008 - Comments (1)
Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts.
Banner ads were first used in 1993 and in the one and a half decades since, many various types of internet marketing strategies have evolved including:
Banner Advertisements
Contextual Ads
E-Mail Marketing
Affiliate Marketing
Social Media Marketing
Social Bookmarking
Viral Marketing
Press Releases
Our Canadian internet marketing company specializes in two
Posted in Keywords on Mon June 30th, 2008 - Comments (0)
Often times you hear people refer to “keyword density†when talking about search engine optimization.
Keyword Density
Keyword density refers to how often a phrase is mentioned throughout the content of a web page in contrast to the total number or words within the page.
Search engine optimization specialists who offer professional SEO services generally concede that a density of between 2% and 5% is optimal when completing the on-page optimization of a website. What that means is that your targeted keyword phrase for that web page should make up between 2% to
Posted in SEO Information on Mon June 30th, 2008 - Comments (0)
Regional search engine optimization in Canada and the U.S. encompasses:
Canadian companies and website owners who utilize search engine optimization and professional SEO services and strategies to target local Canadian and U.S. markets.
U.S. companies and website owners who utilize search engine optimization and professional SEO services and strategies to target local U.S. markets and/or Canadian customers
With the recent localization changes within Google's algorithm, it is making it harder for both countries to achieve regional search engine optimization unless specific server and domain requirements are met.
Posted in Content on Mon June 30th, 2008 - Comments (0)
Onsite Optimization
Optimizing Landing Pages; Titles, Headings, Links, Etc
Onsite optimization (or on-page optimization) are changes to your web landing pages that help the search engines to see how relevant the targeted “key†words (your targeted keyword phrases) are to your web site.
Onsite optimization of your web site landing pages addresses an important issue found on the many web sites; that the “key†words or keyword phrases deemed to be most important to that web site may not necessarily be located within the web site
Posted in SEO Information on Thu June 26th, 2008 - Comments (0)
This article gives a brief overview of what constitutes search engine optimization, outlining some of the SEO strategies used in online advertising to market and promote websites.
Posted in SEO Information on Wed June 25th, 2008 - Comments (0)
Learn more about the four major areas the search engines look at when to determine where you website will rank at
Posted in Articles on Wed June 18th, 2008 - Comments (0)
Which is right for your business Pay-Per-Click (PPC) or Search Engine Optimization (SEO)? Read and decide for yourself.
Posted in Promotions on Wed June 18th, 2008 - Comments (0)
Article looks into the costs of search engine optimization and other forms of advertising media.
Posted in Promotions, SEO Web Design on Wed June 18th, 2008 - Comments (0)
Rebuilding a website is a great idea. Performing search engine optimization is better.
Posted in Content on Wed June 18th, 2008 - Comments (0)
"Search engine friendly" website copy simply means giving the search engines what they come looking for. Learn more about writing copy for the Internet
