Search Engine Optimization Articles, Tips and Advice

In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product. In order to persuade, you need to inform and entice. However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull

Everyone wants to know how to optimize their web pages. This is a continuation of the post on Organizing Website Content Navigation If you look at this page designated for sneakers, you’ll see that it is actually naturally optimized. Below we’ve highlighted the areas that the search engine would find relevent: In a nutshell, a properly organized web page shouldn’t need much on page optimization; additional tweaks could be made I am sure but this is the start to something great! Do make sure that your

If you have 300 newsletters that you’ve written that directly relate to the topics within your website, then the newsletter articles should be readily available from the other pages that relate to that topic. More often than not, they are only available by a link that says “Newsletters” and then the links to the newsletters have textual links that look like “March 2007 Newsletters”. This can often be missed by a visitor who could have actually found this information to be of value. Still worse, it might also be missed by

For some reason people starting or running a business don’t always consider investing in advertising or Internet visibility as a top priority. When you know that boosting online traffic can potentially create life-long customers and connecting to your target market will increase sales, it just doesn’t make sense to starve your business of a decent advertising budget. While out grocery shopping last week, it occurred to me that we go out of our way to feed our family yet virtually starve our businesses. Even in the face of rapid grocery

If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to: - Ensure that you can maximize your organic search engine exposure - and ensure any existing rankings are not lost While some shopping carts are being created with search engine optimization (SEO) in mind, many other shopping carts are still not very search engine friendly. Optimizing Shopping Carts Whether you are intending on having a search

In order to attempt to understand Google’s algorithm and how LSI (Latent Semantic Indexing) is applied, you need to first understand where it all comes from. It all may sound weird at first; but once you try putting it all together it starts to make more sense. First and foremost Google is using artificial intelligence (AI) and linguistics within their algorithm.  The whole purpose is for the search engine to learn and adapt based on engineering and computer sciences. Think about the evolution of video games over the past twenty years; compare the

If you are currently using many of the popular search engine ranking and reporting software used by the masses then it is likely that you are receiving errors for your Google rankings. Now if you are new to SEO or internet marketing, then you may not know that Google asks that you “do not send” automated queries to their search engines to obtain rankings for keywords. They indicate that it absorbs their resources (Google's

This three word phrase is probably the most misunderstood phrase known to online website owners. Common SEO Misconceptions Some will say search engine optimization is all about how many times the targeted “keyword phrase” appears on your page. Others will say search engine optimization is about using the keyword phrase in as many different ways as you can; variations, stemming and related phrases plus using them in your body text, your headings, sub-headings, your meta tags, alt tags, etc. Then you hear others say that search engine optimization is all about the number of

The search engines are a great resource for information and they offer us the ability to have our web pages listed for free, but keep in mind that the search engines are in a multi-billion dollar industry. Because of this, the search engines are compelled to list only the most relevant web pages in their top 10 listing results. The Quality of Your Web Pages Is

The two main things that people use the major search engines for are research (finding information) and making purchases. The two concepts are driven by two distinctively different types of search phrases and mindsets. The Keyword Search Phrase Process The Internet is a tool that can be used to learn however, in this same concept you need to understand that there is a learning process visitors go through before making purchases online as well. Below is an example of the learning process your average visitor will go through before making the final

Good quality in-bound links have become more and more important in how the search engines rank web pages yet many website owners still have misconceptions about building links for link popularity and how links figure in their search engine optimization efforts. How the Search Engines View Linking Link pop, link popularity, page rank, PR, inbound links etc. are all industry lingo for the same thing; but understanding the meaning and importance of links is essential to your website's success. Most people think that good quality in-bound links from other sites is what the

A major part of search engine optmization (SEO) is content development. Since the search engine robots only read text, it's crucial to have good relevant content that supports your website's main keyword phrases. The more relevant your content is to a search query, the better your chances that the search engines will rank your pages well within the search engine listing results. But once you have the rankings and website visibility you need to attract a lot of visitor traffic, your web page content will also need to motivate the visitor to take

There are a number of strategies you can use to improve your search engine optimization efforts, some of which include on-page optimization and how to avoid duplicate content issues. On-Page Optimization On-page search engine optimization relates to on-page modifications that assist your web pages in becoming more relevant to specific keyword phrases contained within your website (the same phrases used in a search query). By helping to build relevance for your web pages through various areas on your

When website owners refer to search engine optimization (SEO), you will often hear about keywords, content development, meta & title tags and building their link popularity. Rarely will you hear them mention server setup or how their server could be keeping them from ranking well in the search engines. You may ask “Why would the search engines care about the server I select or how my server is set up?” The truth is, the search engines have a lot of

A pay per click (PPC) advertising campaign must have the following: Budget, Keywords, Ads, Sales Copy and Products. The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, without the need of a professional PPC Advertising Account Manager. What Makes A PPC Advertising Campaign Successful