Good quality in-bound links have become more and more important in how the search engines rank web pages yet many website owners still have misconceptions about building links for link popularity and how links figure in their search engine optimization efforts. How the Search Engines View Linking Link pop, link popularity, page rank, PR, inbound links etc. are all industry lingo for the same thing; but understanding the meaning and importance of links is essential to your website's success. Most people think that good quality in-bound links from other sites is what the