Search Engine Optimization Articles, Tips and Advice

Keyword Variations:  “Subs & Soda” or “Grinder & Pop”? This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted keyword phrases, your website and your text copy all work together to increase conversions and sales. To aid in understanding this article, I will target potential visitors interested in a sub and a soda… or should I say a grinder and a pop? I first looked at soda, soda pop, pop and soft drink to determine

What most people consider to be the “top keyword phrases” (related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry. These “top keyword phrases” are generally the most sought after because they generate a lot of traffic, but does more traffic equate to more conversions or an increase in sales? Not necessarily. These top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such

Often times you hear people refer to “keyword density” when talking about search engine optimization. Keyword Density Keyword density refers to how often a phrase is mentioned throughout the content of a web page in contrast to the total number or words within the page. Search engine optimization specialists who offer professional SEO services generally concede that a density of between 2% and 5% is optimal when completing the on-page optimization of a website. What that means is that your targeted keyword phrase for that web page should make up between 2% to

Determining the value of keyword phrases for website promotion.

How targeted keywords can make your company more successful and more importantly make more money. Is it worth the investment and what's in it for you? Return on Investment (ROI) is twofold: There is ROI of your website, and ROI of your advertising campaign. For a good ROI, both your website and your advertising campaign must be effective. Without some type of advertising your beautifully crafted website is really no more than a billboard on a deserted island. If nobody sees it, does it really matter how striking it is or how competitive your