In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull e-commerce Category
Comments (3) Posted on Wednesday, October 29th, 2008
In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull
Comments (0) Posted on Thursday, August 28th, 2008
If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to:
- Ensure that you can maximize your organic search engine exposure
- and ensure any existing rankings are not lost
While some shopping carts are being created with search engine optimization (SEO) in mind, many other shopping carts are still not very search engine friendly.
Optimizing Shopping Carts
Whether you are intending on having a search
Comments (3) Posted on Wednesday, October 29th, 2008
In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull Comments (0) Posted on Thursday, August 28th, 2008
If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to:
- Ensure that you can maximize your organic search engine exposure
- and ensure any existing rankings are not lost
While some shopping carts are being created with search engine optimization (SEO) in mind, many other shopping carts are still not very search engine friendly.
Optimizing Shopping Carts
Whether you are intending on having a search 
